AUBURN HILLS, Mich. (Chrysler Group) - The Chrysler brand has teamed up with two-time Grammy-award winning artist Patti LaBelle as the title sponsor of the R&B diva's "The Gospel According to Patti" tour, beginning this weekend. The tour will help launch the all-new 2007 Chrysler Aspen and help raise money to educate African Americans about the importance of receiving early medical attention.
LaBelle's 12-city tour, which begins in Dallas on Saturday, October 7 at the Potters House, will showcase the all-new 2007 Chrysler Aspen, the brand's first-ever full-size SUV, with in-concert vehicle displays and videos, promotional activities, and a ride-and-drive event. In conjunction with concerts at mega-churches in seven key African American markets, consumers will be invited to test drive Chrysler vehicles on a pre-concert date. For each test drive taken, the Chrysler brand will donate $5 to the University of Pennsylvania's Abramson Cancer Center, LaBelle's designated charity, to help educate the African American community about the importance of early medical attention and treatment. The test drive cities are Chicago, Philadelphia, Brooklyn, NY, Landover, MD, Atlanta, Los Angeles and Cleveland.
LaBelle's first gospel CD, "The Gospel According to Patti," produced by Umbrella Records, is scheduled for release November 21. Tickets for "The Gospel According to Patti" tour are available for purchase at https://www.pattilabellegospel.com , or by calling 1-800-594-8499.
"Patti LaBelle is an international superstar with a unique style that transcends traditional boundaries, much like the Chrysler brand," said David Rooney, Director, Chrysler Marketing & Global Communications. "That's why this partnership is so appealing and mutually beneficial. We have the opportunity to introduce the all-new Chrysler Aspen to a very important and influential audience and, at the same time, help support a cause that is very important to both Chrysler and Ms. LaBelle."
To promote the Chrysler Aspen Ride and Drive program, LaBelle will tape radio spots inviting consumers to take a test drive for the chance to receive tickets to her concert. In addition, local radio partners will conduct a "Spot the Chrysler Aspen" contest to promote the new vehicle and the LaBelle concert.
The schedule for "The Gospel According to Patti" tour follows. It includes the dates and locations of the ride and drive component.
Potters House Oct. 7 Dallas N/A
St. Agnes Oct. 13 Houston N/A
House of Hope* Oct. 28 Chicago Oct. 21
Deliverance Evangelist Church* Nov. 10 Philadelphia Nov. 4
Heritage Cultural Center* Nov. 17 Brooklyn, NY Nov. 11
Greater Grace Temple Dec. 1 Detroit N/A
Jerico City of Praise* Dec. 2 Landover, MD Nov. 25
New Birth Baptist* Dec. 6 Atlanta Dec. 2
Faithful Baptist Church* Dec. 8 Los Angeles Dec. 8
Fox Theatre Dec. 10 St. Louis N/A
The Wolstein Center at
Cleveland State University* Dec. 23 Cleveland Dec.16
Heritage Christian Center Mar. 31 Denver N/A
