LOS ANGELES, CA (Luck Media & Marketing) -
Orange County rockers 7k have declared their new feisty six song EP/Live DVD a 'call to action' for several generations of spiritually and emotionally unfulfilled people.
Corey Manske, the band's new drummer (who the other members credit for driving 7k's vibe to a new, higher level), says the whole point of Knick Knacks And Apparel is to inspire people to get up off their asses and do something with their lives. 'Not only are we trying to inspire you to do something,' he explains, 'but we're warning you that if you just sit around, you're wasting your life.'
Over the past few years, the band has been off their duffs quite a bit, doing hundreds of shows while building a loyal following that extends from famed OC clubs like Hogue Barmichael's in Newport (where the DVD was shot) to L.A. hotspots like Key Club, The Red Devil Lounge in San Francisco and the Monte Vista Hotel in Flagstaff, Arizona.
They've also been championed by Dean Dinning, bassist for Toad The Wet Sprocket, who produced their early EPs The Glovebox EP (2003) and Ferocious Pop (2004). With Knick Knacks And Apparel, they're becoming nationally known thanks to an aggressive college radio promotional campaign and a growing MySpace fan base.
Lead singer and rhythm guitarist Jeff Garvin's literate lyrics are possibly this generation's answer to Elvis Costello and his voice has always impressed guitarist David Neil Black (a Jimmy Page fanatic) as Robert Plantish in passion and intensity.
Garvin, the charismatic co-founder of 7k (with bassist Carlos Rivera) says that "This band is on a mission. We endeavor to inspire everyone we come in contact with to pursue the unlived lives within them." 7k's purpose became clear when Garvin read The War Of Art by Steven Pressfield who expounded upon the creative struggle and what stops people from doing the work they were born to do and achieving their dream. "His ideas resonated almost like a religious experience," Garvin says, "and I wanted to share that message with everyone. Regardless of whether you're a movie or rock star or a waitress, you have a duty to use your talent to create."
