 DEERFIELD, Il. (Courvoisier) - The words of the man who will soon return to hip-hop's throne have never rung more true: "After the show it's the after party" - the key words in this Jay-Z declaration being "THE after party." Courvoisier, one of the four leading cognac houses worldwide, will serve as the exclusive sponsor and host of The Official BET Hip-Hop Awards After Party at the House of Courvoisier, following the first-ever BET Hip-Hop Awards. House of Courvoisier will indulge 800 invited guests, including a host of today's most influential figures in urban entertainment, sports, fashion, as well as BET Hip-Hop Award recipients, celebrities and press. The House of Courvoisier private VIP event will be held Sunday, November 12 from 9 p.m. to 1 a.m., at the luxurious 755 Club at Turner Field in Atlanta, which offers spectacular panoramic views of both the home of the Atlanta Braves and the Atlanta skyline. A special Courvoisier Presents the BET Hip-Hop Awards Post Show will be taped during the party, providing viewers with a trip down the Black Carpet and an exclusive look inside the House of Courvoisier official after party, featuring commentary and interviews with winners and other VIP guests. "It's an honor to once again join forces with BET as the sponsor of The Official BET Hip-Hop Awards After Party at the House of Courvoisier," said Allen Spence, brand manager, Courvoisier. "We have watched hip-hop grow from an ambitious art form that was initially met with resistance, evolve into a powerful culture, and progress into what, today, dictates pop culture." Spence noted that many of these artists are among some of the most dominant figures in the entertainment industry, and have remained loyal to their commitment to give back to their communities. "We are proud to salute their achievements. Courvoisier strives to always offer our consumers a luxury experience, providing the finest blend of Cognac that dates back to Napoleon's Imperial Court. This partnership provides the perfect opportunity to do just that, as well as connect with the hip-hop community."
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