 NEW YORK, NY (MTV Networks) - Ever wish your digital music service would take into account the human element - yours - when making music recommendations? MTV Networks' URGE today announces a preview version of "My Auto-Mix" that does just that. My Auto-Mix features powerful customization tools that fans can manipulate to create personalized playlists based on songs, artists, music styles or moods they choose. Instead of the typical approach to music recommendations, My Auto-Mix is a completely interactive and visual experience. Users can fine-tune their Auto- Mixes using innovative slider controls and choose from emoticons depicting the full range of human emotions, from happy to sad, defiant to desperate. The resulting playlists reflect their current state of mind, inspire a new mood or invoke a feeling - all while helping fans discover new music. "When we launched URGE earlier this year, we likened it to a 'psychic concierge' that helps guide your musical experience. We're pushing that idea further with My Auto-Mix," said Michael Bloom, Vice President of Digital Music for MTV Networks and General Manager of URGE. "Music fans will now enjoy recommendations with a human touch - it puts the user in charge, giving them a fun and engaging way to fine-tune their music experience based on their tastes or moods, while also exposing them to new artists and styles." The innovative customization tools include:
- Customized slider controls, which allow users to fine-tune Auto-Mixes based on what they might like to hear - from more popular music to more obscure, newer music to older tunes, familiar to different;
- A Mood Selector, which allows users to create an Auto-Mix reflective of a range of 179 moods, from gloomy to dreamy. Each mood is represented by an emoticon that depicts a certain frame of mind;
- An Artist Selector, which let users choose up to five artists of the more than 110,000 available through URGE. An Auto-Mix including the artists and others like them then appears; and
- A Style Selector, which let users visually zoom into any of URGE's 18 genres and browse from more than 330 styles of music. Users can drag and drop the styles they like to create an Auto-Mix that will span any musical spectrum. After users create an Auto-Mix, they can then save a Feed to it and get new, updated music delivered to their PC and portable music player each time they access URGE.
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