Sterling Rhythms of Salsa and Samba…The Only Party of Its Kind!!

New York, NY (Top40 Charts/ Latin Recording Academy) - Champagne, confetti and kisses at midnight are just a few of the amenities everyone expects on the biggest party night of the year. But just as important is the quality of music that accompanies the welcoming of a brand new year. With a legendary history in presenting the greatest live music the world has ever heard, S.O.B.'s is producing an amazing line-up live contemporary Salsa, Samba, Dancers and two of New York City's hottest world music DJs for its New Year's 2007 Celebration Sunday December 31st. S.O.B.'s also keeps in mind that just because it's New Year's Eve that doesn't mean prices automatically rise and quality falls. With the most competitive market prices, S.O.B.'s wants to extend the opportunity for everyone to enjoy a great night of music, merriment and memory making. The evening is orchestrated in different intervals to allow anyone at any budget the chance to hear the fusing of the sophistication of master musicianship with the raw energy of tropi-cultural heritage.

The evening begins with the new groove of BIO RITMO. They combine the true essence of traditional Salsa with the contemporary polish of today's sharpest musical arrangements. The S.O.B.'s Salsa Dancers will demonstrate expert Salsa execution and offer a mini Salsa lesson to provide pointers on how you too can execute those sharp moves. Ring in the New Year with S.O.B.'s own Salsa/Samba version of Auld Lang Syne complete with confetti, Champagne and Kisses. Beneath the confetti and streamers, DJ Cato mans the controls and takes the party to the next level with his brand of funky global grooves. Beyond the bewitching hour, the thunderous percussion of OGANS will provide soul-stirring rhythms creating the tempo of a brand New Year. The gorgeous S.O.B.'s Samba Dancers also take the stage with grace and aplomb. At the height of the evening DJ Bobby Jamz mixes French Caribbean and Urban Contemporary hits like only he can.

No other party in the city offers the variety of S.O.B.'s on such a significant night. We've actually been preparing for this night all year long. From our weekly series Salsa Groove, Samba Saturdays and B.U.M.P. we've hand picked the best. Determined to offer real music in a friendly atmosphere sans the New York City nightclub drama, S.O.B.'s New Year's Eve 2007 Celebration Sterling Rhythms of Salsa and Samba is a shining example of the great music featured year round. So, whether you're visiting the club for the first time or you've been before, an extraordinary evening is in store.