Mobrio Powers Virgin Mobile's Search For The Next Big Brit Band With Road To V

NEW YORK (Top40 Charts/ Virgin Mobile) - Mobrio, the social networking and user-generated content services company, has concluded a deal to power Virgin Mobile's Road to V web site (www.roadtov.com) with its state-of-the-art user-generated content technology, the Mobrio 2.0 UGC software platform. Simultaneously, the company released a new version of its UGC software which lies at the heart of the Road to V web site.

Road to V has captured the imagination of aspiring bands throughout the country. Over 2,200 have registered on the site since it opened its doors on 9th March 2007.

'Virgin Mobile is thrilled to be continuing its support for new bands and to help send new talent on the road to stardom. Appearing at the V Festival is a great way for any UK band to really accelerate their career in the music industry. Bombay Bicycle Club and Keith did just that at V Festival 2006, and this year's winners of Road to V are set to follow in their footsteps. The Road to V site enables bands to upload their profile including a picture, a demo track and even a video. Fans are also encouraged to participate by giving their favourite bands a star rating. This allows everybody to feel really involved in the competition and the response has been outstanding', commented Paul Shulver, Music Sponsorship Manager at Virgin Mobile.

'We were delighted that our platform was selected to power such a high profile site as Road to V', commented Julian Swallow, CEO of Mobrio. 'I know that the latest UGC capabilities and a short deployment time were absolutely key for Virgin when making their purchasing decision and the new version of the software platform was designed to facilitate just that. Our exclusive focus on user-generated content software and associated services is starting to pay real dividends in terms of the calibre of client we are securing and the importance of the sites we are powering', added Swallow.

Mobrio will be demonstrating the latest version of the Mobrio 2.0 UGC software platform on stand number W123 at InternetWorld, which takes place at Earls Court, London on 1-3 May. Visit www.internetworld.co.uk for full information.