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Music Industry 04 May, 2007

BETA Records Partners with Digonex Technologies to Provide Dynamically Priced Music

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LOS ANGELES, CA. (Top40 Charts/ BETA Records) - Georg van Handel (CEO) and Chris Honetschlaeger (President) with BETA Records, LLC, announced today that they will partner with Digonex Technologies, Inc. to provide dynamically priced music downloads for their listeners.

Digonex's proprietary pricing service, the Digital Online Exchange (DOE), will determine the price of each individual track based on consumer demand and other economic factors within BETA's upcoming social music community.

For BETA artists, it optimizes their revenue on their music uploads to the site. DOE allows the fans to have their musical tastes and preferences play a pivotal role in the price of each track in BETA's growing MP3-based catalog of independent music from around the world.

BETA Records will utilize DOE to enhance a highly immersive and engaging music experience that creates close connections between unsigned artists and indie music fans on the new site slated for release later this year. Independent artists can easily upload their music and get exposed to a world-wide audience.

"We selected Digonex after careful evaluation and feel strongly that they have exactly the right technology to power the pricing model of our upcoming social music community," said Chris Harper, CXO (Chief Experience Officer) with BETA Records, LLC.

"We are excited to power BETA Records' dynamic pricing service and believe that the new site will appeal to a wide range of music fans," said Rex Fisher, VP of Business Development with Digonex Technologies, Inc.

BETA Records Partners with MyStrands to Provide Personalized Music Recommendations

Georg van Handel (CEO) and Chris Honetschlaeger (President) with BETA Records, LLC, announced today that they will partner with MyStrands to provide personalized music recommendations for their listeners. MyStrands' behavior-based recommender engine and community building technology will be used to create a customized experience for each individual user of BETA's upcoming social music community.

For BETA artists, it allows them the chance to get discovered, in a targeted manner, by fans who really appreciate their music out of BETA's growing MP3-based catalog of independent music from around the world.

Fans will be able to find other fans with similar musical tastes simply based on their unique listening behavior. They'll also have the option to download an iTunes plug-in that will analyze their library and provide recommended BETA artists within the player. This provides a complete end-to-end solution for unsigned artists to get their music within the critical iTunes + iPod ecosystem.

BETA Records will utilize MyStrands to enhance a highly immersive and engaging music experience that creates close connections between unsigned artists and indie music fans on the new site slated for release later this year. Independent artists can easily upload their music and get exposed to a world-wide audience.

"MyStrands is the perfect partner to provide accurate music recommendations and allow our fans to interact on a much deeper level. I'm extremely impressed with them and excited to incorporate their technology in our upcoming social music community," said Chris Harper, CXO (Chief Experience Officer) with BETA Records, LLC.

"We are equally excited to partner with BETA Records and help their users and artists discover each other in this ground-breaking grassroots music community," said Atakan Cetinsoy, Vice President of Business Products with MyStrands.

BETA Records Partners with Fliptrack to Provide Music Video Creation Tools

Georg van Handel (CEO) and Chris Honetschlaeger (President) with BETA Records, LLC, announced today that they will partner with Fliptrack to provide music video creation tools for their artists and listeners. Fliptrack's technology will enable BETA artists to easily create music videos of their songs to express themselves in a simple way and with a wide reach.

Fans and artists alike will enjoy making and sharing music videos in BETA's upcoming social music community. BETA artists will gain even greater exposure with the availability of their songs on www.fliptrack.com, and from the viral spreading of these videos on MySpace, Facebook, etc. with the Fliptrack widget.

BETA Records will utilize Fliptrack to enhance a highly immersive and engaging music experience that creates close connections between unsigned artists and indie music fans on the new site slated for release later this year. Independent artists can easily upload their music and get exposed to a world-wide audience.

"Simple, quick, and fun. Those pillars we share in tune with Fliptrack, and we're ecstatic to announce that our artists and fans will enjoy making music videos with their technology from our music catalog," said Chris Harper, CXO (Chief Experience Officer) with BETA Records, LLC.

"We are very excited to be partnering with BETA Records to enhance their promotional capabilities and to provide the Fliptrack music video capabilities to BETA Records artists and web site visitors. We also believe the addition of BETA Records song tracks to the Fliptrack site will enhance our user experience," said Stewart Putney, CEO and Founder of Fliptrack.






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