Canada's CTV 'Answers The Call' with Comprehensive Live Earth Coverage

TORONTO, Canada (Top40 Charts/ CTV) - An unprecedented, multi-channel effort to deliver a green message to Canadians will make CTV's telecast of Live Earth: The Concerts for a Climate in Crisis on 7/7/07 one of the world's most ambitious broadcast efforts for this weekend's events. Canada's leading television network revealed a broadcast plan that will see a marathon, 29-hour High Definition broadcast on CTV as well as over 60 hours of additional live coverage on CTVglobemedia's MuchMusic, MuchMoreMusic, MuchVibe, Bravo! and Star! cable networks, where each concert from each city will be seen live in their entirety. Finally, live coverage will also be broadcast on CTVgm's flagship radio station 104.5 CHUM FM and on CHUM stations across Canada. The end result is customized-for-Canadians television and radio broadcasts unlike any other in the world.

"As artists unite across the planet to focus attention on the climate crisis, CTV will bring the world to Canadians unlike ever before, delivering a message that hopefully will resonate long after the broadcast is over," said Susanne Boyce, CTV President of Programming and Chair of the CTV Media Group.

CTV's non-stop Live Earth coverage will be the longest, single program ever broadcast by the conventional network. Live coverage begins at 9 p.m. ET on Friday, July 6 when the first of more than 150 international artists takes to the stage in Sydney, Australia and continues until 11 p.m. ET on Saturday, July 7, when the historic event concludes at Giants Stadium in New Jersey. Viewers in British Columbia will see 29 hours of coverage, beginning at 6 p.m. PT on July 6 and continuing to 11 p.m. PT on July 7.

Leading up to the concert, CTV will support the broadcast with comprehensive coverage from its family of networks, entertainment and news properties. Led by Canada's Number 1 entertainment brand, eTalk, Live Earth coverage will air on CTVglobemedia cable networks Bravo!, CTV Newsnet, Discovery Channel, MTV, MuchMusic, MuchMoreMusic, Star! and TSN as well as on CTV's website, CTV.ca and on CTV news programs CTV News and Canada AM.

Canadians will join together with an estimated two billion people in more than 100 countries around the world during CTV's Live Earth broadcast. The worldwide television event from all seven continents features a series of nine incredible concerts by more than 150 artists.

Anchored from CTV's MuchMusic headquarters in downtown Toronto, the Live Earth broadcast on CTV will feature rolling live coverage from up to five concerts simultaneously. CTV will send entertainment reporters from its family of channels to London and New Jersey to cover the UK and US legs of the event. While live highlights from across the globe will air during the marathon CTV broadcast, eight concerts will also air simultaneously in their entirety live on CTVglobemedia's MuchMusic, MuchMoreMusic, MuchVibe, Bravo! and Star! cable networks.

It all shapes up to be one of the biggest broadcasts ever in the history of CTV. On July 2, 2005, CTV led the world with its broadcast of Live 8. At the time, one of CTV's most ambitious broadcast initiatives ever, Live 8 on CTV reached a stunning 10.5 million viewers, roughly one in three Canadians and 45 per cent of all Canadian households. As one of the largest total audience reaches ever for any single program ever aired on the network, CTV's Live 8 broadcast sets the stage for a massive potential audience for CTV's Live Earth broadcast on July 7 (source: BBM Canada, 2005).