INDIANAPOLIS, IN (Top40 Charts/
Simon Property Group) -
Simon malls will be transformed into a sizzling hot entertainment venue this summer as
Simon Brand Ventures, the business-to-consumer arm of
Simon Property Group, Inc. launches
Simon DTour Live! Presented by ABC Family, a free, live concert and lifestyle event at 20
Simon malls across the country that connects teens with some of their favorite pop stars as well as retail and consumer brands.
The event, now in its fifth year, gives teens firsthand access to today's rising pop stars and an opportunity to experience some of the hottest current consumer and retail brands through interactive games, giveaways and prizes. Additionally, Simon DTour Live! has become a popular showcase for up-and- coming artists. For example, Ashlee Simpson, Ryan Cabrera, Cheyenne Kimball and Paula DeAnda were headliners on the Simon DTour Live! stage as their careers blossomed.
Artists on this year's tour include the Plain White T's, a power pop band with the Billboard Hot 100 hit, "Hey There Delilah;" Lloyd, a rising R&B artist with a certified gold album; and Brooke Hogan, a rising pop star with the Billboard Hot 100 hit "About Us" and star from the television show "Hogan Knows Best." Other emerging pop stars signed to Simon DTour Live! include Jordan Pruitt, Permanent Me and Corbin Bleu.
"Simon DTour Live! is the premier event that connects teens with their favorite bands and brands," said Cathi Weiner, senior vice president, business development, for Simon Brand Ventures. "The tour reaches teens where they live - online and in our malls. Our malls are a prime location for the seamless union of teens, shopping and entertainment. Intermix online consumer outreach, such as blogs, video streaming and free downloads, and you have a formula for success."
The tour launches in mid-July in the New York City market and wraps up in early September in the Los Angeles area after visiting a total of 20 Simon malls throughout the country.
In addition to the main stage performances, Simon DTour Live! Presented by ABC Family also will offer teens the chance to win hourly prizes and an opportunity to check out the latest in technology, fashion and pop culture from consumer brands, including:
- ABC Family - ABC Family will give teens the chance to get creative and design their own T-shirt. Teens can pick out different designs, such as fun sayings from shows, logos, and much more. Additionally, teens will get a sneak peek at the upcoming fall line up as well as a chance to meet stars from ABC Family shows in select markets.
- My Coke Rewards - Coca-Cola will create a cyber lounge, where teens can register on mycokerewards.com, learn more about the benefits of the program and have an opportunity to earn bonus points and other prizes.
- Sprint - Sprint will showcase its latest cell phone technology and accessories in conjunction with partners Body Glove, LG, Samsung, Boost Mobile, LG Fusic II and Bluetooth. Teens can participate in a text messaging contest to find the fastest and most accurate "texter."
- Company 81 - Company 81 will offer teens a preview of the newest apparel, as well as a special premium that can be redeemed at participating retailer locations. Company 81 will also host a model contest, with participants chosen from the DTour audience. The winning model will receive a $100 Simon Giftcard.
Simon DTour Live! is the cornerstone of Simon's teen platform, which integrates tailored brand sponsorships with exciting and interactive entertainment, events and concerts. The program exemplifies Simon Brand Ventures' ability to engage consumers and retailers with a fully integrated multi-media experience at the point-of-sale.
Simon will support Simon DTour Live! Presented by ABC Family with print, Simon's OnSpot Digital Network, radio, text messaging pre-promotion, peer-to- peer viral marketing and other online initiatives. Additional information about Simon DTour Live! including the event schedule is located at https://www.simondtour.com.
Editor's Note: Performer bios and photos are available upon request from Cheryl Lande at [email protected]. Additional artist information also available on their respective websites:
PLAIN WHITE T'S - https://www.plainwhitets.com
BROOKE HOGAN - https://www.brookehogansmusic.com
LLOYD - https://www.lloydpolite.com
JORDAN PRUITT - https://www.jordanpruitt.com
PERMANENT ME - https://www.purevolume.com/permanentme
CORBIN BLEU - https://www.corbinbleu.com
