NEW YORK (C. David
Fans Website) - Craig David
and video director Little
X create an adaptation of the fable Willy Wonka & The Chocolate Factory for David's new single, "What's Your Flava?
The song, scheduled to hit radio on October 7, is the first release from David's sophomore album, Slicker Than Your Average, due out on November 19 on Wildstar/Atlantic Records.
For the video shot in Prague, David portrays a mystical mastermind who gives four "contest winners" a tour of his factory. Originally issued as a book and released as a film starring Gene Wilder in 1971, Willy Wonka & The Chocolate Factory tells the story of a poor boy who wins an opportunity to visit the world's most famous production house for candy.
Slicker Than Your Average also includes "Rise & Fall," David's duet with Sting, as well as production from Soulshock & Karlin, and David's longtime collaborator Mark Hill.
David's 2001 debut Born To Do It has been certified platinum in the U.S. and included three hit singles, "Fill Me In," "7 Days," and "Walking Away." "Fill Me In" earned him earned him a 2001 Grammy nomination for best male pop vocal performance.