PunkTV to Stream Linkin Park's 'Shadow of the Day' Documentary Leveraging Itiva's Hybrid Network Technology

PALO ALTO, CA. (Top40 Charts/ Itiva Networks) - PunkTV.ca today announced plans to feature the 22-minute Linkin Park Documentary "Making of Shadow of the Day" powered by the video delivery technology of Itiva Networks. The making of documentary will be showcased in TV quality video over the Internet and will be accompanied by a text interview. Users can watch a vast range of modern rock videos and entertainment shorts at PunkTV.ca seamlessly delivered by Itiva's hybrid Content Delivery Network (CDN).

PunkTV.ca is intent to expand its fan-base through a unique delivery technology that includes a peer-to-peer component enabling massive scalability to a global audience and results in enormous capital efficiencies and delivery savings. PunkTV.ca has utilized the momentum garnered from its relationship with Itiva to secure delivery deals with labels including Warner Music Canada.

"Securing releases like the Linkin Park documentary video are part of the core focus of our branding strategy; to deliver quality videos from artists at no cost to viewers," said Dixon Christie, CEO and publisher of PunkTV.ca. "We are grateful to Warner Music Canada to be able to feature this single and feel that it provides a worthy showcase for Itiva's video streaming capabilities."

"PunkTV.ca is a leading example of a new generation of websites that feature various forms of media from text interviews with our bands to CD reviews, radio and now to streaming video in high quality," said Adam Gonshor, Digital Marketing Representative for Warner Music Canada. "PunkTV.ca has created considerable interest with their site and the new video streaming solution."

"PunkTV.ca has laid out plans for video announcements through January and the strategic alliances with labels and publicists that they have undertaken have all the markings of a successful campaign," says Jay Mejia, Vice President of Public Relations for Itiva Networks. "We're pleased that Itiva is contributing to PunkTV.ca's ongoing momentum to reach new global audiences for cutting-edge artists and their music."