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Music Industry 31 January, 2008

Ultimate Ears' Triple.fi 10 Pro Gains Coveted Industry Title

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IRVINE, CA. (Top40 Charts/ Ultimate Ears) - Ultimate Ears, industry-leading producer of in-ear custom monitors for professional musicians and provider of premium earpieces for the consumer market, has been awarded the esteemed Macworld's 2007 "Plays of the Year" honor, featured in the February 2008 issue of Macworld, recognizing the Triple.fi 10 Pro as one of the paramount investments an iPod owner can make. Triple.fi 10 Pro is Ultimate Ears' flagship product in their consumer line and was among 16 speakers, headphones and other iPod add-ons that received this distinction.

The Triple.fi 10 Pro has a full, clear audio signature with a frequency response of 10Hz to 17kHz, the widest of any non-custom earpiece on the market. Every nuance and sound layer comes through with a clarity that turns old tunes into new, whether your tastes favor Madonna, Metallica or Manilow.

'Macworld's 'Plays of the Year' award is an industry milestone for Ultimate Ears. We started the company by providing music legends with superior in-ear monitors, and a decade later Ultimate Ears is giving consumers the same sophisticated quality that world-class musicians expect. We are honored that the consumer electronics industry has embraced us; this award reaffirms that we're on the right track,' stated Mindy Harvey, co-founder and president of Ultimate Ears.

The Triple.fi 10 Pro ($399.99) is the top-of-the-line model of Ultimate Ears' universal fit earphones, which begin at $79.99. Each set in the portfolio is based on the same sonic principles as the company's custom monitors, making them ideal for tech-savvy and on-the-go individuals. Ultimate Ears uniquely replicates the clarity of being at a live concert and allows listeners to hear the music as it was meant to be heard.
For more information about the Triple.fi 10 Pro or other Ultimate Ears products, please visit www.ultimateears.com.






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