FORT LAUDERDALE, FL. (Top40 Charts/ Parlux Fragrances) - Parlux Fragrances, Inc. (NASDAQ: PARL) announced today the signing of a global licensing agreement to launch the first fragrance from pop culture icon,
Queen Latifah.
The fragrance, the first from this charismatic and curvaceous award-winning rapper, actress and singer, will debut Fall 2009, in the U.S., with an international roll-out shortly thereafter. According to Queen Latifah, "For me, beauty really does start on the inside. It's like a state of mind, a state of love if you will. So I see fragrance as just a natural expression of this state of love: scent expresses a woman's confidence and sensuality; it's how she embraces her body, her mind and her strength."
"Queen Latifah exudes a radiant confidence and inimitable style," Neil J. Katz, Chairman and CEO of Parlux Fragrances, Inc., observes. "Individuals of all ages and races connect with her compelling charisma and her compassion. Every woman is a Queen in Latifah's world. With that sense of empowerment in mind, the fragrance we will create together is, naturally, going to express not simply beauty and sensuality but inner strength and an exuberant sense of confidence."
Queen Latifah's work in music, film and television has earned her a Golden Globe Award (https://en.wikipedia.org/wiki/Golden_Globe), a Grammy Award (https://en.wikipedia.org/wiki/Grammy_Award), five additional Grammy nominations, two Screen Actors Guild Awards (https://en.wikipedia.org/wiki/Screen_Actors_Guild_Award), an Emmy Award nomination (https://en.wikipedia.org/wiki/Emmy_Award), and an Academy Award nomination for "Chicago" (https://en.wikipedia.org/wiki/Academy_Award). Named one of People Magazine's Most Beautiful People in May 2008, she strives to empower women and instill knowledge and confidence with every opportunity. Transcending the "urban" label, Latifah has a passionate following that crosses race, age and gender boundaries. The top Renaissance woman in the entertainment industry, she has been honored with a star on the Hollywood Walk of Fame, a first for a hip hop artist now turned award-winning actress and singer.
About Parlux Fragrances, Inc.
Parlux Fragrances, Inc. is a manufacturer and international distributor of prestige products. It holds licenses for Paris Hilton fragrances, watches, cosmetics, sunglasses, handbags and other small leather accessories, in addition to licenses to manufacture and distribute the designer fragrance brands of Jessica Simpson, GUESS?, Nicole Miller, Natori, XOXO, Ocean Pacific (OP), Maria Sharapova, Andy Roddick, babyGund, and Fred Hayman Beverly Hills.
