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Tour Dates 29 May, 2008

HEAVEN AND HELL Delivers 'Metal Masters Tour' VIP Packages, Fan Club & Merchandise Through PAID

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BOSTON & BIRMINGHAM, UK. (Top40 Charts/ Paid Inc.) - The heavy metal group HEAVEN AND HELL (www.HeavenAndHellLive.com), the Dio-fronted 1980s lineup of BLACK SABBATH, have contracted with Paid, Inc.'s (OTCBB: PAYD)(www.Paid.com) celebrity services business to manage VIP ticketing and fan experience packages, unveil a new web site and online presence, handle fan club relations and manage online merchandise sales.

Fans are screaming with joy over announcement that Heaven and Hell will team up with fellow hard rockers Judas Priest, Motorhead, and Testament for a 16-date 'Metal Masters Tour' which kicks off on August 6th. (www.heavenandhelllive.com/index.cfm/pk/view/cd/NAA/cdid/400081/pid/40 0079) (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.) Heaven and Hell will be touring in support of their The Rules of Hell 5-CD boxed set available July 22nd from Rhino Records, (www.rhino.com) featuring re-mastered versions of their studio albums and Live Evil (1982).

Metal heads seeking the ultimate concert experience on the Metal Masters Tour can access unique VIP ticket and fan experience packages that offer premium seats, meet & greets, pre-concert parties and more via www.Ticketmaster.com. VIP packages for the first events are on sale now. See the official web site www.HeavenAndHellLive.com for continually updated tour information and on-sale dates.

2008 Concert Dates
Wed Aug 6 Susquehanna Bank Center, Camden, NJ On sale
Thu Aug 7 Nissan Pavilion, Bristow, VA On sale
Sat Aug 9 PNC Bank Arts Center, Holmdel, NJ On sale
Sun Aug 10 Nikon at Jones Beach, Wantagh, NY On sale
Tue Aug 12 Erie County Fair, Hamburg, NY TBA
Wed Aug 13 Molson Amphitheatre, Toronto, ON On sale
Sat Aug 16 Post Gazette Pavilion, Pittsburgh, PA On sale
Mon Aug 18 DTE Energy Music Center, Detroit, MI On sale
Tue Aug 19 First Midwest Bank Amphitheatre, Chicago, IL On sale
Fri Aug 22 Superpages.com Amphitheatre, Dallas, TX On sale
Sat Aug 23 Cynthia Woods Mitchell Pavilion, Houston, TX On sale
Sun Aug 24 Verizon Wireless Amphitheatre, San Antonio, TX TBA
Wed Aug 27 Journal Pavilion, Albuquerque, NM On sale
Thu Aug 28 Cricket Pavilion, Phoenix, AZ On sale
Sat Aug 30 Glen Helen Pavilion, San Bernardino, CA On sale
Sun Aug 31 Shoreline Amphitheatre, Mountain View, CA On sale

Heaven and Hell's engagement of Paid, Inc. will allow them to better communicate with their fan base and deliver tour news, VIP ticketing, fan experience packages and exclusive band merchandise. Previously, fans have had to rely on the artists' individual web sites or unofficial sources to keep up with the bandmates' careers and planned reunions. The official web site, www.HeavenAndHellLive.com, will greatly enhance the fan experience by providing continually updated tour information and schedules, an opportunity for fans to get on the mailing list to receive breaking band news and ticketing info, exclusive giveaways and contests, chat rooms, and an online store.

As part of its fan club management services, Paid will work with HEAVEN AND HELL to develop exclusive fan club only merchandise and promotions and offer authenticated autographed memorabilia backed by PaidAuthentic, Paid Inc.'s certified assurance that the items originate from and have been used or autographed by the artists.

'Heaven and Hell will be taking time out from the studio to undertake a few selective dates with old pals Judas Priest and Motorhead (joined by Testament) and will play material from their new box set 'Rules Of Hell,'' said Heaven and Hell co-Manager Ralph Baker. 'Working with Paid will be a first for the band and we are looking to them to build our online community and greatly enhance how we keep in touch with the fans and deliver innovative new offerings that fans have been requesting.'

'Our aim in this partnership is to really build HEAVEN AND HELL'S web presence and fan club organization and continue to leverage who they are and what they are doing today,' notes Keith Garde, Paid celebrity services president. 'The upcoming tour will take on a whole new dimension by offering VIP ticket packages and enhancing both the merchandise selection and the overall experiences available to Heaven and Hell fans.'

HEAVEN AND HELL band members include Sabbath founders TONY IOMMI and GEEZER BUTLER along with vocalist RONNIE JAMES DIO and drummer VINNY APPICE, who recorded four successful albums together between 1979 and 1992 as BLACK SABBATH. These musicians are known for mixing equal parts bone-crushing volume, hypnotic tempos, screaming guitar solos and riveting vocals, and have been a defining force in heavy metal music for decades.

In 2007, the four were called together to record three new tracks for the album Black Sabbath: The Dio Years. The studio sessions for the album went so well that they dubbed themselves HEAVEN AND HELL after their 1980 Sabbath album of the same name, and embarked on a 98-show World tour. The tour was met with praise and enthusiasm by fans and acclaimed by critics, spotlighting selections from all three of this lineup's studio albums: Heaven and Hell (1980), Mob Rules (1981) and Dehumanizer (1992) along with the newly recorded tracks, all rich with their signature sound.






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