Support our efforts, sign up to a full membership!
(Start for free)
Register or login with just your e-mail address

Recording Superstars To Remake Iconic Doublemint, Juicy Fruit And Big Red Gum Jingles

Our news in your mail

* indicates required
News frequency *

CHICAGO, IL. (Top40 Charts/ WM. WRIGLEY JR. COMPANY) - The Wm. Wrigley Jr. Company (NYSE:WWY), the world's No. 1 maker of chewing gum, today announced it will partner with pop sensation Chris Brown, rising country star and reality dance show champion Julianne Hough and hip-hop artist Ne-Yo to re-record three of the Wrigley's Brands well-known jingles: the unforgettable Doublemint "Double Your Pleasure" (1960); the famous Juicy Fruit "Taste is Gonna Move Ya" (1983); and the Big Red "Kiss a Little Longer" (1979), respectively.

"We are thrilled to be rolling out these musical makeovers for some of America's favorite chewing gums," said Paul Chibe, Wrigley's Vice President of North American Gum Marketing. "Chris, Julianne and Ne-Yo are three diverse, multi-talented performers who were able to bring their individuals styles and interpretations to the re-released Doublemint, Juicy Fruit and Big Red jingles."

To celebrate the relationship, Doublemint gum hosted an invite-only concert for 1,000 guests at Times Square's Nokia Theater where Brown performed selections from his latest album Exclusive: The Forever Edition along with his first live rendition of the remade jingle. Wrigley's offered fans the opportunity to attend the exclusive concert via radio giveaways with New York's Hot 97, Power 105 and Z100. In addition, consumers were also invited to line-up at three pre-determined New York landmarks as well as outside the Nokia Theater to gain entrance into the exclusive event on a first-come, first-serve basis.

The updated jingles are part of Wrigley's new television and radio advertising campaign that launches in August and follow the spring introduction of the new Slim Pack envelope across all the Wrigley's Brands- Big Red, Doublemint, Juicy Fruit, Winterfresh and Wrigley's Spearmint. The summer release of Brown's smash hit, Forever, which featured the unmistakable Doublemint gum jingle lyrics, kicked-off the creative partnership between Brown and Doublemint gum. Wrigley consulted with Translation Advertising (NY) to conceptualize and identify the artists behind the jingle remakes.

Most read news of the week
Barnes & Noble Exclusive: Gregorian Masters Of Chant CD Gregorian Masters Of Chant And DVD Live At Kreuzenstein Castle
The Suicide Kings To Arrive With Self-Titled Debut
Delta Goodrem Debuts At No 1 On Billboard's Top Heatseekers Chart
Charlie Haden Family And Friends - First Ever Live Performance!
Faith Hill Performs 'Sunday Night Football' Opening Theme For NBC...Again
VH1 Classic And MHD To Premiere 'Hard Rock Calling Festival' On August 1, 2008
Scott Francis Named President, Warner/Chappell Music, and Chairman and CEO, Warner/Chappell Music U.S.
EMI America Records To Release Soundtrack To Ewan McGregor & Charley Boorman's Acclaimed 'Long Way Down' TV Series On August 5, 2008
Still Alive Heads To Telemundo TV
Conde Nast Media Group Announces Denis Leary Will Host FASHION ROCKS 2008 at Radio City Music Hall
Batman: Gotham Knight Original Soundtrack To Be Released By La-La Land Records
Britney Spears, Mariah Carey, Usher, Rihanna, Chris Brown, Lil Wayne, Katy Perry, T.I., Jordin Sparks & Flo Rida Nab MoonMan Nods For '2008 Video Music Awards' Best Female Video and Best Male Video Nominees
Third Annual 'LA WEEKLY DETOUR MUSIC FESTIVAL' Returns To The Steps Of City Hall On October 4, 2008
KCRW's New Compilation CD Sounds Eclectic: The Next One Out On On September 2, 2008
Joan Baez's New Album 'Day After Tomorrow' Out September 9, 2008

© 2001-2020 (S4)
about | advertise | site map
contact | privacy
Page gen. in 0.6942041 secs // 4 () queries in 0.0072691440582275 secs

Support (5$/year) We noticed you are using an Ad blocker! Please consider supporting our site. We provide free content for everyone and would love to only be funded by music lovers -> Find out how