DALLAS, TX. (Top40 Charts/ AT&T Inc.) - Three years after the launch of the chart-topping, two-disc album "Sweat / Suit," Universal Motown Records artist
Nelly (https://www.nelly.net) is set to burn up the charts again - and, with the help of AT&T, the TV, PC and wireless device, as well - with his much-anticipated fifth studio album, "Brass Knuckles," in stores on Sept. 16.
AT&T Inc. (NYSE :T) today announced that the company will deliver exclusive content from "Brass Knuckles" via the three screens - on AT&T blue room (https://www.attblueroom.com), on AT&T U-verse(SM) TV and on wireless devices from AT&T.
"We are excited to work with Nelly to bring 'Brass Knuckles' to music fans across all three screens," said Dan York, executive vice president of content, AT&T. "We're committed to providing our customers with both cutting-edge technology and groundbreaking entertainment across all of our platforms."
Content will include downloadable ringtones, a live webcast and on-demand content for the TV and wireless device. Specifically:
- Beginning Sept. 3, AT&T's wireless customers will get a sneak peak of "Brass Knuckles" via exclusive downloadable ringtones of the full album.
- AT&T's wireless customers will also have mobile access to four full-track downloads via Napster Mobile(R) and Napster To Go(R), including: "Party People" (featuring Fergie), "Body on Me" (featuring Akon and Ashanti), "Stepped on My J'z" (featuring JD) and "Warrior."
- On Sept. 17, the blue room will webcast an exclusive Nelly concert, live from Burbank, Calif. The one-hour event will feature performances of select songs from "Brass Knuckles" and will be free to visitors of https://www.attblueroom.com.
- Select performances and interview content will be archived on blue room and made available via AT&T U-verse TV Video on Demand and through Cellular Video(1) on wireless devices from AT&T in the weeks following the webcast.
In addition, AT&T and CBS RADIO will offer fans the opportunity to attend the live webcast taping in person via a sweepstakes entry on blue room and "call-in-to-win" promotions on CBS-owned radio affiliates in select markets. Complete details and rules of the sweepstakes are available at https://www.attblueroom.com/music.
"CBS RADIO is excited to be working with AT&T across all of it platforms to give fans from across the country the unique opportunity to meet Nelly - one of today's best known rappers - and hear him perform in this intimate setting," said Jonathan Azu, vice president of Strategic Music Partnerships, CBS RADIO.
The blue room is an online music and sports destination that helps fuel the sales of the company's core offerings - high speed Internet, wireless, voice and video - while building an affinity for the AT&T brand in the entertainment space. Through AT&T U-verse and the company's 100 percent IP platform, consumers will benefit from integrated AT&T services across the three screens they value most: the TV, the PC and the wireless phone. For the complete array of AT&T offerings, visit https://www.att.com.
(1) Requires 3G, CV and MEdia(TM) Net functionality.
About AT&T
AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services and the nation's leading wireless, high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of its three-screen integration strategy, AT&T is expanding its TV entertainment offerings. In 2008, AT&T again ranked No. 1 on Fortune magazine's World's Most Admired Telecommunications Company list and No. 1 on America's Most Admired Telecommunications Company list. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at https://www.att.com.
