NOW Launches Its First Mobile Promotion With Dada Entertainment In Conjunction With 10th Anniversary Celebrations

LOS ANGELES, CA. (Top40 Charts/ Dada Entertainment) - The world's best-selling CD compilation series, NOW THAT'S WHAT I CALL MUSIC! has teamed with Dada Entertainment (https://www.dada.net), one of the foremost innovators in digital and mobile entertainment services, for NOW's first major promotion in the mobile music space. The announcement coincides with the release of NOW's 10th anniversary CD and Volume 29 of the series.

As part of this promotion, subscribers to Dada Entertainment's premium content club, Dada.net, can redeem up to 15 pieces of premium content, including MP3s and ringtones, from NOW as well as Dada's other premium content, for a 9.99 per month fee. Customers can visit https://now.dada.net to sign up or learn more about the service. All MP3 tracks are DRM-free allowing subscribers to use their downloads on any mobile phone, iPod or digital music player. Dada is the first mobile music services company to offer its content through all major mobile carriers.

Since its debut in 1998, NOW THAT'S WHAT I CALL MUSIC! has sold over 70 million CDs in the USA and has become one of the best known music brands of all time. The tracks on NOW 29 include smash hits by artists including: P!nk, Katy Perry, Pussycat Dolls, Rihanna, Ne-Yo, Chris Brown, Kardinal Offishall featuring Akon, T.I., Lil Wayne featuring T-Pain, Savage featuring Soulja Boy Tell 'Em, Young Jeezy featuring Kanye West, Yung Berg featuring Casha, Jordin Sparks, Leona Lewis, Boys Like Girls, Saving Abel, Daughtry, Matt Nathanson, Darius Rucker, and Keith Anderson.

The NOW THAT'S WHAT I CALL MUSIC! series is a compilation joint venture from EMI Music North America, Sony Music Entertainment, and Universal Music Group. The series debuted in the United States in 1998 after the NOW brand had been an enormous, multi-platinum international success for nearly 20 years. To date, the NOW series has generated sales of over 200 million albums worldwide, remaining the only non-soundtrack, multi-artist series to reach No 1 on the Billboard Top 200 chart. NOW and NOW THAT'S WHAT I CALL MUSIC are registered trademarks of EMI (IP) Limited.