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Pop / Rock 15 January, 2009

Nick Loren - 'Forever Cool In 2009, Nick Loren' Proclaims California Leader Magazine As Title Track From Singer/Songwriter's Debut Album Forever Be Cool Jumps Into The Top Ten (No 7 With A Bullet) On FMQB's AC40 Chart

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LOS ANGELES, CA. (Top40 Charts/ Luck Media & Marketing) - It's turning out to be a cool 2009 for singer/songwriter Nick Loren as 'Forever Be Cool,' the title track from his debut album, jumped into the Top Ten (No 7 with a bullet) on FMQB's AC40 Chart alongside such prominent singers as Leona Lewis, Pink, Coldplay and David Cook.

California Leader Magazine (www.californialeader.com) had this to say about Loren: 'Once in a while someone comes along who is actually cool, as in really cool, without all the pretending that 'sometimes' goes on in Hollywood. R&B singer Nick Loren is really cool. His debut album, 'Forever Be Cool,' is garnering excellent reviews and attention, as well as earning him critical must-have radio play around the country � Nick Loren's Hollywood story is a great one, it is the type of story you get if you were wearing only ruby slippers and clicked them together three times, like Dorothy in the Wizard of Oz.'

Aside from his highly anticipated debut as an adult contemporary artist, Forever Be Cool is also the flagship project of ClearCut Entertainment, the multimedia company owned by Loren and his wife Denise Loren.

The album has sold briskly via sites like iTunes, BestBuy.com and on ClearCut's website (www.ClearCutEntertainment.com) In November, Select-O-Hits began distributing it to major outlets like Best Buy, Target and Wal-Mart.

Loren, as the album's executive producer, assembled and led a powerful team of top producers and songwriters to help him vocally and musically express his deep-seated passionate romanticism. Moving beyond the realm of mere collaboration, Loren's elegant vocals inspired his robust creative team to achieve a dynamic level of excellence guided by his unique vision.

'Forever Be Cool' was penned and produced by Chico Bennett, a major force in pop music via his work with Madonna, Nelly Furtado, Hillary Duff and Usher. Loren brought in a dynamic mix of veteran and up and coming producers - most notably, Jeeve (Santana, Darius Rucker, The Game) and Claudio Cueni (Immature, 2Pac, Boyz II Men) and fast rising Chicago-based studio stalwarts Jay El and Marwan Abdula to embellish his work on other tracks of Forever Be Cool.






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