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Pop / Rock 29 January, 2009

Jupiter Rising Capture Electropop In Living 'Polaroids' For 'Falling Away' Video

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New York, NY. (Top40 Charts/ Shore Fire Media) - LA electropop duo Jupiter Rising have a brand new video for "Falling Away," the first single from their sophomore album 'The Quiet Hype,' due out March 17 from Chime Entertainment.

The video, shot in LA and directed by Andrew Gura (who has directed for Snoop Dogg, Kelly Rowland, Wyclef Jean, Lil Wayne, Nas and Def Jux), features Spencer Nezey, a talented vocalist and beat-boxer who also produced 'The Quiet Hype,' and Jessie Payo, who has been singing in touring bands since she was 13.

""Falling Away" immediately resonated with me. Musically, the arrangements felt rich and sophisticated, and perhaps most importantly, the song was FUN and made me want to move," says Gura.

Watch as Spencer and Jessie's appealingly textured music and style, captured in a set of special Polaroid-style photos, are found on the sidewalk by a passerby and come to life. Innovative LA choreographer Ryan Heffington signed on to create the dance routine for the young dancers in the video, Austin and Tara.

Says director Gura: "I am a big fan of old Polaroid cameras...I found an image of a man with a Polaroid photo taped to his face, and it made me wonder what it would look like if we had live action tracked into the photo as it moved on a person's body. I wanted the Polaroids to come to life, and inspire them to dance themselves silly."

Watch the video here: https://www.youtube.com/watch?v=5Ef2j8vWIsw
Watch the "making of" video here: https://www.youtube.com/watch?v=2tZJq6ZaRew






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