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Alternative 05 October, 2009

Rockstress Lachi Blends Music And Philosophy At CMJ '09, Hosted By NYCGigs

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New York (Top40 Charts/ NYCGigs/ Village Underground) - If any band is buzzing in New York City right now, it's clever and quirky singer-songwriter Lachi and her high energy, piano driven, alternative-rock band. Lachi's powerful message of acceptance, authenticity and inner strength resonates deeply with her audiences. Thursday October 22nd at 7pm at the illustrious Village Underground, Lachi will perform a CMJ Showcase presented by premiere independent-music booking agency NYCGigs in order to highlight her songwriting prowess.

Her creativity and strength as a songwriter is complimented by her blindness, as she draws much of the sociopolitical depth of her lyrics from her previous life experiences. Her poetic mix of rock, classical and jazzy elements in her vocal performance has been deemed 'amazing' by WomenRadio Music Review and 'standout' by NYU News.
The camaraderie and showmanship of her closely knit band on stage was well received at festivals such as the 2009 South by South West Conference in Texas and the National Indiegrrl Conference in Tennessee. Since her dual appearances at South by South West, Lachi also received ample positive press and fan support, and has gained a great deal of industry and label interest. Her rigorous entrepreneurial efforts of self-booking and self-promotion have rewarded her with this coveted official CMJ slot.

Although Lachi is working on a full length album to supplement her highly praised EP 'Ugly Beautiful', she also works hard around the clock to promote and further the careers of other blind musicians in the New York City area. As an active member on the roster of the Visionary Media Company, an organization that promotes visually impaired musicians, Lachi has taken it upon herself to uncover and bring together some of the finest talent New York City's blind community has to offer.

High energy performance is second nature to Lachi and her fellow band mates, as witnessed by their consistent performances throughout the region, and their audiences' unforgettable experiences. Don't miss this rising songstress as she performs her NYCGig-endorsed CMJ Showcase at the Village Underground. (130 W 3rd St NY, NY) Thursday October 22nd at 7pm.






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