Music Matters!

New York, NY (Top40 Charts/ Capitol Records) - The music world comes together to launch Music Matters. A collective of people in the music industry, including artists, retailers, songwriters, labels and managers has formed to remind listeners of the significance and value of music. Music Matters is bringing people together from across the industry for the first time, to highlight the profound value of music and to educate consumers on how to identify legitimate music services.

Allowing the music to speak for itself, Music Matters comprises a series of short animated films about inspirational artists who have dedicated their lives to music and contributed to our cultural landscape. The films, including the stories of artists such as Sigur Ros, the Fron Choir, Blind Willie Johnson, The Jam, John Martyn, Nick Cave and Kate Bush, will be carried on supporting artist and organisation websites, with further films scheduled for roll out later in the year.

A Music Matters trust mark will be launched to help audiences make the ethical choice when looking for new music. The trust mark is a widespread certification scheme which identifies legitimate music services. Leading music retailers will display the trust mark and host the Music Matters films on their websites.

The Music Matters website, www.whymusicmatters.org, goes live on 24th March. It will host all of the films will as well as advice on how to identify legitimate music sites.