People's Choice Sees Visitor Growth Through Fan Driven Category Voting

New York, NY (Top40 Charts/ People's Choice Awards) - The People's Choice Awards, the only major awards show where fans - not industry insiders - completely determine the nominees and winners across categories of music, movies and television, are offering new digital advertising programs that connect brand advertisers with the People's Choice community of highly engaged consumers. For the first time ever, People's Choice Awards invited fans to visit www.PeoplesChoice.com to vote for potential new categories for the Awards.

The People's Choice audience responded with great enthusiasm - resulting in more than a 131 percent increase in annual visitors for the month of September year over year. Exclusively through Adify Media, People's Choice is offering new digital opportunities for advertisers to reach and engage passionate entertainment audiences through the holiday advertising season and into the new year.

People's Choice visitors are primarily women in their 30's, with disposable income and extreme passion for entertainment shows and websites. In fact, the average time spent on the site is 6 minutes, where other entertainment and awards sites have an average of 3.5-4 minutes of time on site, and there is a 65 percent opt-in rate to People's Choice newsletters. The programs offered by People's Choice to reach their audience while they are highly engaged with the content represent an unparalleled opportunity for advertisers during the prime holiday advertising season and immediately thereafter.

"As we get closer to the annual awards show and excitement continues to build around voting, we wanted to offer compelling and efficient online advertising programs," said Hooshere Bezdikian, Executive Producer, PeoplesChoice.com. "Our audience is engaged and valuable and our advertising infrastructure delivers transparency and direct access to our advertising clients."

For the first time this year, People's Choice allowed their online audience to select categories themselves, which extended the online voting season and drove additional traffic to the website for earlier sustained engagement. While enthusiasts voice their choices year-round through polls and promotions, the holiday season is a particularly high traffic time for the site as fans flock to vote for their favorites for the 2011 People's Choice Awards.

"People's Choice was the original social media and reality TV model. Our next phase of voting, beginning on October 18, will invite members to pick the nominees for the annual awards show, a level of engagement that other major awards shows don't extend to the public. Throughout all phases of voting, we ensure that our site has the monetization infrastructure in place to help advertisers engage this enthusiastic audience during the prime advertising season," said Bezdikian.
PeoplesChoice.com's digital programs are offered exclusively by Adify Media.