Rising Star Andy Grammer Uses Revolutionary New Technology On Debut Video For 'keep Your Head Up' (s-curve Records) With Cameo By Rainn Wilson

New York, NY (TOP40 Charts/ Shore Fire Media) -- S-Curve Records has partnered with Israeli technology startup Interlude to create the mind-blowing debut video by S-Curve's talented new artist Andy Grammer. Featuring a cameo appearance by Andy's pal Rainn Wilson, the video for the song "Keep Your Head Up" introduces a highly anticipated interactive technology created by Interlude, that's set to revolutionize the way music videos are viewed online. The video premieres on Vevo.com today.

Fans can watch the video and "choose their own adventure" by making selections in real time when prompted to create the next scene. As a result, there's hundreds of possible storylines for the video and fans can choose their favorite one. The most popular video - chosen by fans - will be premiered on VEVO, including VEVO.com, VEVO Mobile, VEVO on YouTube and VEVO syndication sites, on November 15.

Andy Grammer is the newest signing to S-Curve Records (Joss Stone, Diane Birch, The Baha Men, Fountains of Wayne), his debut EP is set for release in early 2011. There's something wonderfully original about Andy Grammer. Beautifully blending classic and modern styles into a catchy cocktail of genuine pop, Andy's music is one part John Legend, one part Maroon 5 with a splash of Lauryn Hill. Stay tuned for more details on what's next for Andy Grammer.