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Music Industry 14 December, 2010

Sonicbids Partners With Headliner Fm To Help Artists Make Connections And Reach New Fans

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Boston, MA (Top40 Charts/ Sonicbids) - Sonicbids, the leading matchmaking site for bands and music promoters, today announces a partnership with Headliner.fm, the largest real-time social media and viral marketing solution on the web, to launch a new application for artists to reach new fans. With the Headliner.fm app, artists can reach millions of new fans by trading recommendations with like-minded artists and promoting to their fanbases through artist-endorsed status updates on social networking sites and mobile devices.

"Headliner.fm reaches 123 million social media fans on Facebook, Twitter, MySpace and mobile devices, empowering artists to reach and engage new fans in an affordable, targeted and authentic way," said Sonicbids Founder and CEO Panos Panay. "This partnership echoes our mission to help artists cultivate relationships with other artists and reach new fans. We're excited to bring the Headliner.fm app to Sonicbids members and help bands not only get gigs but also interact with their fans in a meaningful way."

As part of this partnership, Sonicbids artists will have access to the Headliner.fm app to promote everything from new music, videos, tours and contests to helping artists engage with fans and expand their social media fanbases. Artists can create custom promotional messages and service them to other artists in their genre. Each time an artist recommends another artist to their fans, they earn Band Bucks, which can be used to send out their own promotions to reach new fans: one Band Buck equals reach to one new fan.

"Headliner.fm helps solve the universal challenge that all artists face on Facebook, Twitter, MySpace and mobile devices - reaching and engaging new fans. This is not an easy problem to solve," said Mike More, CEO Headliner.fm. "We had to come up with a solution that was cost-effective and that artists would get behind. We thought about this challenge for a long time and thought that the best way for artists to reach new fans on Facebook, Twitter, MySpace and mobile devices was to have similar artists recommend and endorse them. Getting these endorsements provides artists of any size the chance to reach enough new fans to move the needle. Now, we're taking this a step further by partnering with Sonicbids. Making the process of booking and promoting shows easy and simple for artists is a common mission both Headliner and Sonicbids share. Our goal is to help artists by providing them with a powerful, easy-to-use, one-stop solution so they can spend less time managing their career and more time making great music."

To get started, artists log into their Sonicbids account and click on the Headliner.fm app in the Featured Apps section of their homepage. If you don't have a Sonicbids account, sign up for a 14-day free trial membership here.






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