Cupertino, CA (Top40 Charts/ Halo Custom Bass Company) Halo
Custom Bass Company has been building highly customized electric basses for several years and has recently invested heavily in its manufacturing facility to reduce their prices and lead times to an industry low. Concurrently, customers can choose from a comprehensive list of custom options, many of which are unavailable from competing companies.
Halo Custom Bass Company specializes in build to order electric bass guitars with an emphasis on putting their customers' needs first. "We've identified three key factors that make the most impact on our customers' buying decisions," stated Jeff Lee, General Manager with Halo Custom Bass Company. "First and foremost, we need to offer virtually limitless custom options so the customer can become the designer. Second, the amount of time it takes to order and receive a custom made bass needs to be within just weeks to a few months. And third... the price! Historically, build to order basses have been prohibitively expensive for the average consumer. We're proud to offer surprisingly low prices that aggressively compete against standard production, non-customizable basses."
Like many consumer products, the bass guitar is not a "one-size-fits-all" product. Individuals have different body sizes, tastes, and preferences. These differences create problems for individuals seeking the best bass guitar for their needs. "By offering customizable sizes and styles of bass guitars, bass players are no longer forced to adapt to their instrument. Instead, the instrument is designed to fit their body and its movements, which not only maximizes performance but also reduces potential injury or muscle strain," stated Alvin Gatewood, Quality Control Manager for Halo Custom Bass Company. "Customers have the choice of woods, materials, features and functionality. As a result, the Halo Custom Shop is busy fulfilling a broad range of orders from relatively simple designs to cutting-edge, computer-interfacing basses."
"It's exciting to be part of Halo Custom Bass Company as they are really taking custom bass building to another level," stated Jeff Lee, Halo's General Manager. "The concept of custom made basses is not new. The difference is in how the Halo Custom Shop streamlines the process. The Halo Custom Shop combines factory-like, mass production techniques with the flexibility of customization to offer highly customized guitars both quickly and affordably. This is in stark contrast to commissioning a luthier (an individual who builds guitars) to produce a similar instrument. Luthiers face many constraints, which often results in custom basses being too expensive and time consuming for average consumers. The Halo Custom Shop is here to change that".
Musicians interested in learning more about Halo Custom Bass Company and its custom made basses can visit https://www.haloguitars.com/store/Halo-Custom-Shop/ or speak with a Halo Representative at 1-408-873-8606.
