New York, NY (Top40 Charts / UMG)
Universal Republic and Island Def Jam Motown, divisions of Universal Music
Group, have further expanded their creative teams with the addition of prominent artist manager and artist & repertoire (A&R) executive Brandon
Creed. Serving as an exclusive A&R consultant for both companies, Mr. Creed
will report to Barry Weiss, Chairman & CEO of Universal Republic and Island Def Jam Motown.
"As we continue to expand our creative investments, Brandon
is a perfect fit," stated Mr. Weiss. "Besides being a great artists' manager, he is also a talented A&R and creative executive. We plan to get him very involved across our labels at Island Def Jam Motown and Universal Republic."
"Barry is known for being an artist-focused, A&R-driven leader and I am privileged to be a part of his and Lucian Grainge's (Chairman & CEO, UMG) creative team," stated Mr. Creed. "I'm also looking forward to working with Monte Lipman (President & CEO, Universal Republic), Steve Bartels (President & COO, Island Def Jam), Karen
Kwak (Executive Vice President and Head of A&R, Island Def Jam), and their illustrious artist rosters as they take these great labels into an exciting new era."
serves as manager of superstar Bruno Mars, whose career has skyrocketed following the release of his debut album, Doo-Wops & Hooligans, which was certified platinum in the U.S. and was a chart-topper internationally. Earlier this year, Mars was nominated for a whopping seven Grammy Awards, winning Best Male Pop Vocal Performance for "Just The Way You Are." Mr. Creed
also manages The Smeezingtons, one of the most sought-after writer/producer collectives in the industry.
The Smeezingtons consists of Bruno Mars, Philip Lawrence and Ari Levine, who have produced and written songs for such artists as the Sugababes, B.o.B, Brandy
Norwood, Flo Rida, Chad Hugo, Lil Eddie, Brave New World, Bad Meets Evil
and Cee Lo Green, among many others. They have produced a string of #1 charting hits, including "Nothin' on You" by B.o.B, and co-writing "Right Round
" by Flo Rida
and the smash "F**K You!" by Cee Lo Green. Mr. Creed
also served as an A&R consultant at Epic Records where he signed new teen sensation Jasmine V, as well as multi-platinum selling R&B/Hip Hop artist Sean Kingston, whose single "Beautiful Girls
" was one of 2007's most successful songs.
He has also worked closely with superstars Jennifer Lopez
and Brandy. Mr. Creed
began his career at Arista Records and was later recruited to be one of the founding employees of J Records. At J, Mr. Creed
was the product manager for Pearl
Jam, Dido and Santana, among others, and gained experience in almost all areas of record label activity including marketing, sales, international and video. It was also at J Records that he began to work in A&R, under the tutelage of famed label head Clive Davis.