NEW YORK (Top40 Charts/ Smirnoff Official Website) Today, The Smirnoff Co. announces the talent for the Smirnoff Nightlife Exchange Project� including Madonna, who is partnering with Smirnoff to hold a global dance competition, and CSS, Mixhell versus SNAP!,
Junior Jack & Kid Creme,
Alex Gaudino and more set to take the global stage on 12th November 2011. This one-of-a-kind worldwide event will see 50 countries celebrate the best of global nightlife with some swapping unique nightlife from their country with another. Smirnoff can now also reveal that
Madonna will attend the New York celebration to help handpick the overall global winner of a dance competition alongside two of her favorite choreographers Rich + Tone.
Madonna teamed up with the Smirnoff Nightlife Exchange Project to find the best dancer to join her official dance crew. Fans around the world can win tickets to the New York finale and find out more information about their nearest event via www.facebook.com/smirnoff.
Nightlife fans who win a ticket to one of the global experiences on 12th November will enjoy never before seen collaborations from some of the World's biggest artists and DJs. In Australia, which is swapping nightlife with Italy, Alex Gaudino and house DJs Junior Jack & Kid Creme are set to perform while Aussie group Nervo, who just came off of the Britney Spears tour, and Bang Gang Deejays will set Italy's stage a blaze. Additional talent includes an exclusive collaboration with Brazil's own Mixhell versus SNAP!, Electro-rockers CSS and DJ Edgar & Daniel Haaksman who will perform at the German Smirnoff Nightlife Exchange Project event, Does It Offend You Yeah? in Mexico and AGILE, amongst others.
"This year's Nightlife Exchange Project is triple the size of last year's, has bigger global names and more local original ideas," said Simon Burch, Global Brand Director for The Smirnoff Co. "We're going to enjoy it with our fans. We are inviting our Facebook fans to share with us what truly makes one-of-a-kind nightlife experiences so we can create them on 12th November."
As the number one spirits community on Facebook, Smirnoff is inviting nightlife fans to share their ideas and suggestions on the most original aspects of nightlife in their country. Fans with the most original ideas may win an invite to the Smirnoff Nightlife Exchange Project in their city or abroad. Nearly 10,000 ideas have been submitted thus far including local cocktails recipes, new dance styles, types of music and city fashion trends. With the audacious goal of helping 10 million people discover, share and swap unique nightlife, teams are already gearing up for larger than life events worldwide.
As well as submitting ideas on what makes their country's nightlife special, fans can enter an online dance competition. Finalists will compete in front of Madonna for the winning spot. The winner may get the opportunity to join Madonnna's dance crew. For entry information* and to win the chance to be there, visit www.facebook.com/smirnoff or www.facebook.com/madonna.
The Smirnoff Co. believes in careful consumption and responsible nightlife behavior.
The pairings for the 18 countries taking part in the nightlife swap are:
GREAT BRITAIN with JAMAICA
IRELAND with THAILAND
BRAZIL with GERMANY
AUSTRALIA with ITALY
CANADA with VIETNAM
USA with NETHERLANDS
DUBAI with MEXICO
VENEZUELA with CYPRUS
ARGENTINA with TURKEY
The 50 countries participating in the Smirnoff Nightlife Exchange Project include: Argentina, Australia, Belgium, Bolivia, Brazil, Bulgaria, Cameroon, Canada, Chile, China, Colombia, Costa Rica, Cyprus, Dominican Republic, Dubai, Ecuador, El Salvador, Germany, Ghana, Great Britain, Greece, Guatemala, India, Indonesia, Ireland, Israel, Italy, Jamaica, Japan, Kenya, Mexico, Netherlands, New Zealand, Nigeria, Norway, Panama, Paraguay, Peru, Poland, Romania, Serbia, South Africa, South Korea, Thailand, Trinidad, Turkey, Uruguay, United States, Venezuela and Vietnam.
*Terms and conditions apply.
