LOS ANGELES (Top40 Charts/ Summit Entertainment) Yahoo! Inc. (NASDAQ: YHOO), the premier digital media company, and Summit Entertainment announced today a comprehensive digital promotional, broadcast and content experience for THE TWILIGHT SAGA: BREAKING DAWN - PART 1.
Yahoo! will help Summit unleash the power of the digital canvas as a storytelling medium with a custom-built experience for THE TWILIGHT SAGA: BREAKING DAWN - PART 1 that will live on Yahoo! Movies, the No.1 movie-focused site with 25 million monthly visitors and across Yahoo!'s leading entertainment sites, with over 80 million monthly users combined*. The site will feature access to insider events - including a live broadcast from the film's premiere - as well as exclusive content and an exciting sweepstakes.
Yahoo!'s campaign for THE TWILIGHT SAGA: BREAKING DAWN - PART 1 includes a week-long promotion on the Yahoo! home page, the biggest destination on the web with more than 100 million unique monthly users*. The home page promotion includes a unique countdown clock running from November 14-17, which will be accompanied by exclusive film content. Promotional activities for THE TWILIGHT SAGA: BREAKING DAWN - PART 1 will also extend across Yahoo! Music, omg! from Yahoo! (29 million monthly U.S. visitors*) and Yahoo! Mail (94 million monthly U.S. visitors*), directing fans to this digital destination for all Twilight Saga-related content.
'With over 180 million users every month and the power to reach most moviegoers in America, Yahoo! is the digital media partner of choice for Hollywood studios. We bring movies to life online with creative and rich online experiences that complement the visual storytelling on the big screen,' said Ross Levinsohn, Yahoo! EVP, Americas region. 'Only on Yahoo! will you find the never-before seen footage and incredible experiences that Twilight fans crave. We are thrilled to be helping build anticipation for Summit's next installment of THE TWILIGHT SAGA.'
Yahoo! Movies will livestream the highly-anticipated red carpet arrivals at the premiere in Los Angeles on Monday, November 14, starting at 5:00 PM PT at https://movies.yahoo.com/twilight. The livestream will also include interviews with key filmmakers and talent - a premium broadcast only otherwise available to event attendees. During the live broadcast, Twilight fans will be encouraged to submit questions for the stars via Facebook. On site at the red carpet premiere at L.A. Live, Yahoo! will provide a co-branded social experience with a 'Twi-Fi Lounge,' with daily programming and free prizes where fans can meet cast members, mingle, and have a 'wedding' photo taken with an 'Edward Cullen' standee, and share their photos with their social networks.
As part of a daily 'Say 'I Do' Sweepstakes' giveaway during the first 18 days of November, Yahoo! Movies is giving away a variety of prizes leading up to the premiere including a Volvo S60 R-Design sports sedan - the model driven by Edward Cullen in the movie - along with tickets to the film premiere. More details are available at the Yahoo! Movies Facebook page which will host the sweepstakes (https://www.facebook.com/#!/YahooMovies?sk=app_224290160967469). Both Summit Entertainment and Yahoo! will co-promote the experience via social media and other channels, including promotional ad placements across the Yahoo! network.
The next chapter of THE TWILIGHT SAGA will be released as two separate films with the first of the two - THE TWILIGHT SAGA: BREAKING DAWN - PART 1 - slated to be released in theatres on November 18, 2011 and the second coming to theatres on November 16, 2012. Academy Award winner Bill Condon directed both films starring Kristen Stewart, Robert Pattinson and Taylor Lautner. In THE TWILIGHT SAGA: BREAKING DAWN - PART 1, Bella (Stewart) and Edward (Pattinson), plus those they love, must deal with the chain of consequences brought on by a marriage and honeymoon, and the tumultuous birth of a child… which brings an unforeseen and shocking development for Jacob Black (Lautner). With more of the romance, passion, intrigue and action that made TWILIGHT, THE TWILIGHT SAGA: NEW MOON and THE TWILIGHT SAGA: ECLIPSE worldwide blockbusters, THE TWILIGHT SAGA: BREAKING DAWN - PART 1, based on Stephenie Meyer's bestselling book series, begins the conclusion of the tale of vampire love, boundless friendship, acceptance, and finding your true self. The project, based on the fourth novel in author Stephenie Meyer's Twilight series, is written by Melissa Rosenberg with Wyck Godfrey, Karen Rosenfelt and Stephenie Meyer producing.
*Source: comScore, September 2011
