New York, NY (Top40 Charts/ Fender Music Foundation) Hard Rock International is honored to launch the brand's
Jimi Hendrix Signature Series: Edition 29 merchandise in Jimi Hendrix's hometown of Seattle. On Thursday, February 9, 2012, Hard Rock Cafe Seattle will celebrate the program launch by unveiling a special memorabilia collection dedicated to the hometown legend. The exclusive media preview event will include appearances by Janie Hendrix, sister of Jimi Hendrix; acclaimed artist Alan Aldridge; John Galloway, Vice President and Chief Marketing Officer for Hard Rock International; and Del Breckenfeld,
Director of Entertainment Marketing for Fender Musical Instruments, who will take media through the iconic pieces in the collection and share personal stories and remembrances.
Pieces on display as part of the limited-run exhibition include:
•
Jimi Hendrix Designed Fender Stratocaster - A Fender Stratocaster featuring a visual representation of the music legend's most recognizable songs on a guitar image designed collaboratively in 1970 by Hendrix and artist Alan Aldridge, creator of Hard Rock Cafe's iconic logo. The piece serves as the design inspiration for Hard Rock's
Jimi Hendrix Signature Series: Edition 29 T-shirt.
•
Jimi Hendrix Boots - A pair of boots worn by
Jimi Hendrix circa 1967-69 during performances at the Salvation Club in New York.
•
Jimi Hendrix Custom Gibson Flying-V - A custom Gibson Flying V that was commissioned by
Jimi Hendrix in 1969. Hendrix reportedly referred to this guitar as the "Flying Angel", but to most guitar aficionados, it's forever identified as the "Red House" guitar. It's one of three Flying Vs Hendrix owned.
•
Experience Contract - A five page contact for the
Jimi Hendrix Experience and Bill Graham regarding performances at The Fillmore and Winterland Ballroom in San Francisco in 1968.
•
Jimi Hendrix Song Writers Contract - A contract between RSVP
Music and "
Jimmy" Hendrix for the song "No Such Animal," dated June 21, 1966, prior to Hendrix changing the spelling of his first name.
The special collection compliments additional pieces currently on display at Hard Rock Cafe Seattle. Additional pieces on display include:
•
Jimi Hendrix 1969 Fender Stratocaster - The 1969 Fender Stratocaster guitar played by
Jimi Hendrix during '69 and '70, while with the
Jimi Hendrix Experience and the Band of Gypsies. This tobacco burst-finished guitar has a white pickguard and a 22-fret maple fingerboard with 10 mother of pearl dot inlays. The instrument still has its original tremolo arm.
•
Jimi Hendrix Purse - A purse that belonged to
Jimi Hendrix and was used to carry lyric sheets, guitar picks, extra bandannas, etc.
• Hendrix/Isley Brothers Photo - A photo of
Jimi Hendrix and the Isley Brothers with Curtis Knight from Hendrix's time with the group in 1965.
Jimi Hendrix toured with the group on and off for about a year, and he even recorded singles with them, the most famous of which is a two-part jam called "
Testify".
•
Jimi Hendrix Shirt - A simple blue pullover from Jimi Hendrix's wardrobe, exemplifying the Hendrix "electric gypsy" look that became such a huge part of late-'60s iconography.
•
Jimi Hendrix Hat - A hat with a quintessential '60s floppy brim worn by
Jimi Hendrix during the late 60's.
"We are delighted that Jimi is playing such an important role in supporting multiple worthy causes," said Janie Hendrix, sister of Jimi Hendrix. "It would warm his heart to know that his legacy is being honored this way, continuing to have an impact on the entire universe. At Authentic Hendrix, we're working to fulfill his vision. Joining our long-term partners Hard Rock International and The Fender Foundation allows us to continue to shape and inspire our communities through music."
Hard Rock's
Jimi Hendrix Signature Series: Edition 29 T-shirt is inspired by a one-of-a-kind guitar, displayed in the collection that was conceived by Hendrix and commissioned to commemorate the Hard Rock's 40th Anniversary in 2011.
Jimi Hendrix Signature Series: Edition 29 limited-edition Pin is modeled after the Fender Stratocaster Guitar
Jimi Hendrix played onstage during his iconic Woodstock performance in 1969. The limited-edition merchandise is available in stores and online with 15% of the retail price benefiting The Fender
Music Foundation and Seattle's
Jimi Hendrix Park Foundation.
The one-of-a-kind collection will be on display at Hard Rock Cafe for public viewing from Thursday, February 9, 2012 until Thursday, March 1, 2012. For additional information please visit www.hardrock.com
WHAT: Hard Rock Cafe Seattle Presents
Jimi Hendrix Signature Series: Edition 29 Launch
WHEN: Thursday, February 9, 2012
10:30 a.m. Media check-in
11:00 a.m. Event begins
WHERE: Hard Rock Cafe Seattle
116 Pike Street
Seattle, WA
For more information, please visit www.hardrock.com
