New York, NY (Top40 Charts/ Girlie Action Media & Marketing) Swedish indie pop artist Soso takes DIY to a whole new level, having written, recorded, and self-produced each track on her new album in the bedroom of her Stockholm apartment. As a result, the album, That Time I Dug So Deep I Ended Up In China, is an intensely personal journey into the heart of Soso, full of introspective lyrics and pop melodies. For another peak into Soso's world, check out the "I Never Thought You'd Come In Summer" video where it premiered with Under The Radar or here.
"Soso shifts from an Adele-brand of defeatism to Beyoncé's confidence in just a few chords."- Interview Magazine
"This is soooooooooooo good!!!"- PerezHilton
"Soso is Swedish superpower composed of
Monica Belluci's face, Robyn's voice and Adele's heartbreak."- RCRD LBL
True to her DIY nature, Soso released the video for album track "
Happy People" and offered her debut album in its entirety to fans for free one month ahead of scheduled release via The Pirate Bay. In only 3 days, Soso saw over 50K album downloads, 130K+ YouTube plays and brought over 200K fans to her website.
That Time I Dug So Deep I Ended Up In China dares to explore the skeletons we hide in the closet, all while set to an incessantly catchy soundtrack. The album features single "Who's Gonna Love Me," a slow-building pop gem that battles intimate issues like insecurity and abandonment with a "fuck-you" attitude, and "Joaquin Phoenix," a one-take-love-song to the decadent actor that Soso recorded impulsively after watching his mockumentary "I'm Still Here" in 2010. The record is also cut with a number of lush preludes and semi-instrumentals, including "Sab Lackath," on which Soso recorded herself crying and edited it into rhythmic beats. It is clear that within the parameters of her technique, Soso truly invites us to her inner most private places. We dare you not to be moved.
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