
CHICAGO, IL. (Wrigley press realease) - Taking a break from the American Idol Live concert tour and studio production for her December 7th album release, Diana DeGarmo is rallying teenagers across the country to help make a difference in their communities by participating in Wrigley's greenup.
Wrigley's greenup is a community improvement campaign designed specifically for teens and launched by the Wm. Wrigley Jr. Company, the makers of such popular gum as Big Red, Winterfresh, Juicy Fruit, Wrigley's Spearmint and Doublemint. DeGarmo, long-involved with improving her own community, will use her newfound fame to inspire fellow teenagers to do the same.
Teens can get involved in Wrigley's greenup in the following ways:
- Visit https://www.wrigleysgreenup.com and Submit an Idea! From now until November 30th, teens can submit an idea to improve an "eyesore" in their community.
- Vote for Your Favorite Idea! Later this year, teens across the country can vote online to award up to twenty teens and their friends with a Wrigley-sponsored "greenup" event.
- Show Your Support! Through October 16th, teens can show their support of Wrigley's greenup during the 2004 Simon D Tour Live(TM), a national teen event mall tour in Simon Mall locations across the country. Teens in Independence, MO (9/24), Topeka, KS (9/25), San Antonio, TX (9/30), Cedar Park, TX (10/2), Westminster, CA (10/8), Brea, CA (10/9), Tacoma, WA (10/15) and Seattle, WA (10/16) will be asked to show their support of their local environments by grabbing on to a tree in the Wrigley's greenup Pavilion.
- Win a "greenup" Event; Invite Your Friends! Combining work and play, the winning teens' "greenup" events will include a party-like atmosphere that will be fun and action-.
- Make a Difference You Can See, Win a Concert for Your Community! The teens responsible for the most dramatic transformation with the largest number of peer volunteers will win a free concert by Diana DeGarmo in the summer of 2005
"Volunteering has always been very important to me," said DeGarmo. "I got involved in Wrigley's greenup to inspire other teens to be leaders in making a difference in their communities. Wrigley's greenup makes community involvement and "greening up" cool and fun and allows teens to learn about the importance of their contributions."
"Community service and the environment are important to teens. We've created the Wrigley's greenup program, to provide teens with an opportunity to make a difference in their communities by doing something they care about while having fun with their friends," said Kelly McGrail, Director of Corporate Communications at Wrigley.
Results of a recent national teen survey(1) show nearly seventy two percent (72%) of teenagers volunteer in their community. Thirty six percent (36%) of teenagers volunteered because an organization provided them with the opportunity and over half (53%) of teens would volunteer more if the task was fun and they could volunteer with friends.
Wrigley, a founding member of Keep America Beautiful, will host up to 20 greenup events with the community improvement organization from March to May.
The events will take place during the 2005 Great American Cleanup, the nation's largest annual community improvement program.