Video press kit gives promotion advantage to singer Brandy Rich

ATLANTA, GA. (www.highlydef.com) - Video writer and director Ed Hill tells singers and bands that promotion is crucial to making it in music. 'No matter how good your music is, nobody is going to come looking for you. You have to promote yourself aggressively,' said Ed. 'I go to Atlanta clubs like MJQ, and some nights I'll see one band that has hot songs. They play well, and they have a real hottie on the mike. They're starting to see a lot of fans, but nobody outside of Atlanta has ever heard of them,' said Ed. He just completed a video press kit for pop-alternative songwriter Brandy Rich, and says, 'A couple of record label people saw her video and they loved it'.

Brandy Rich has already recorded songs in Los Angeles, Nashville and Atlanta. She writes, sings, and co-produces her own songs. Brandy has performed in California on the SEAPP concert tour, and most recently at the Atlantis Music Conference, in Atlanta. She is also on college radio stations in the southeast. (See Brandy's video at https://www.highlydef.com.)

Long-time music industry veteran Buddy Buie is promoting Brandy Rich's career. Buie has worked as a published songwriter and producer with major labels Sony, MCA and Polygram. Buddy has written songs many years, for pop artists like Atlanta Rhythm Section and Gloria Estefan, country superstars Garth Brooks and Travis Tritt, as well as jazz phenomenon David Sanborn.

Buddy Buie has some insights about promoting your music career, 'There are two ways to play clubs. You can play clubs to make a living or you can play clubs to build your career. If you play clubs to build your career, there are certain clubs in town that music people watch. They go to certain clubs to look for bands, and there are clubs where you get the right press exposure. There are clubs where you build the fans, where people will follow you from club to club, and where you sell the CDs. You have to play to the press there.'

Buddy cautions, 'These clubs pay less, because you need them, for the press exposure. They don't need you. You use the clubs to build your press exposure and it can take a long time. The Video Press Kit has value to get you into that club. It gives clubs and record labels something to look at. They can see and judge for themselves.

Buddy advises new performers, 'When a band is booking dates, the video footage lets club managers see the way they appear. You can also send the video to press people in a town where you're about to appear.' Buddy believes that music videos, at ten thousand, a hundred thousand dollars, or even four hundred thousand, are impractical for new, unsigned artists. He said, 'They need to know that a video press kit is affordable - most bands don't have any money'. 'Hell, three or four thousand dollars, that's affordable. A music video would be great, but it's not affordable, ' said Buddy.
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