LOS ANGELES (BET/
Black Entertainment Television) - R&B and hip hop's freshest faces punctuated their break-out success as sexy new diva Ciara, soulful crooner John Legend, and masterful hip-hop artist/producer
Kanye West top the nominations for the 2005 BET AWARDS, as announced by the network today. The red-hot
Ciara led all nominees with four nominations for BET's star-studded salute to music, sports and entertainment on Tuesday, June 28 live from Hollywood's Kodak Theatre at 8 p.m. ET/7 p.m. CT (tape-delayed to Mountain and Pacific Time Zones).
In addition to recognizing 14 categories across the entertainment spectrum, BET will also bestow its highest honors on music and entertainment royalty - the incomparable Gladys Knight with the BET Lifetime Achievement Award; and Academy Award-winning actor Denzel Washington and wife Pauletta with the BET Humanitarian Award. Hollywood actor/actress power couple Will Smith and Jada Pinkett Smith will be first-time hosts for BET's electrifying evening, now in its fifth incredible year.
Top nominee Ciara landed consideration in the categories of Best Collaboration and Viewers' Choice for her duet "1, 2 Step" with lady rapper Missy Elliott, along with individual picks as Best New Artist and Best Female R&B. John Legend's explosive year earned him nods as Best Male R&B, Best New Artist and for Video of the Year behind his chart-topping solo "Ordinary People." Kanye West nailed the ultimate BET AWARDS cross-over with nominations for Best Male Hip Hop and Best Gospel Artist, along with Video of the Year for his spirited "Jesus Walks." Mega-favorites Destiny's Child graces the nominees' roster three times as Best Group and for Viewers' Choice and Best Collaboration with rappers Lil Wayne and T.I. for "Soldier."
Other multiple nominees include past American Idol winner Fantasia in the Best New Artist and Best Female R&B categories, as well as glitzy Amerie for Best Female R&B and for Video of the Year for "1 Thing." Rap's power structure is represented as hip-hop strong man 50 Cent appears twice - individually for Best Male Hip Hop and paired in Best Collaboration with former G-Unit mate The Game for "Hate It or Love It." Terror Squad featuring Fat Joe turned a double play as Best Group and in Viewers' Choice for "Lean Back"; as did former B2K group member and now solo thriller Omarion in the Best New Artist and Viewers' Choice categories.
Heart-pounding performances are a staple of the BET AWARDS, and 2005 promises to be extra hot as Destiny's Child, Mariah Carey, Ludacris, Missy Elliott and The Game are set to perform for the anticipated sell-out crowd inside the Kodak Theatre and the millions watching in prime time.
Wrapped around the sizzling performances, celebrity presenters and emotional awards acceptances will be stirring tributes to Gladys Knight for an impressive body of work that transcends almost 50 years; and to Denzel and Pauletta Washington for their tireless commitment to improving the human condition through medical research, opportunities for treatment and children's welfare both in the U.S. and Africa.
"Our BET AWARDS show has been able to produce unique, unforgettable moments every year, and we don't expect 2005 to be any different," said Debra Lee, BET President and Chief Operating Officer.
"There's something special about celebrating the success and achievements of African Americans in such a glamorous and exciting manner. We are very proud of the importance that our viewers place on the BET AWARDS show, and for the tremendous viewership we continue to attract"
BET has again teamed with Cossette Productions, famed producers of the GRAMMY Awards and the four previous record-setting BET AWARDS shows, to handle production of the telecast. Viewership for last year's BET AWARDS show exploded to an amazing 5.7 million viewers, setting a new mark as the No 1 telecast ever in BET's 25-year history.
The BET AWARDS have also generated larger audiences among African Americans in the coveted 18-34 and 18-49 age groups than any other awards show telecasts - including the GRAMMY Awards, Soul Train Awards, Vibe Awards, NAACP Image Awards, MTV Video Music Awards and others.
The annual BET showcase starts off with a special 106 & PARK: LIVE FROM THE RED CARPET pre-show hosted by dynamic duo AJ and Free beginning at 6 p.m. ET/5 p.m. CT, capturing the eye-popping fashions and arrival excitement of Hollywood's top-shelf superstars, mixed with music videos and special performances. The scene then shifts inside to the Kodak Theatre for BET's recognition of greatness in music, sports and entertainment.
A BET NIGHTLY NEWS SPECIAL: LIVE FROM THE '05 BET AWARDS wraps up the night at 11 p.m. ET/10 p.m. CT with a post-show parade of interviews, reactions and highlights.
As early appetizers to wet viewer appetites, BET will also offer a menu of other preview shows and pre-event hype leading up the grand '05 BET AWARDS premiere, including:
* BET.COM COUNTDOWN: '05 BET AWARDS NOMINEES WEEK - Monday, June 13 through Friday, June 17 @ 12:30 p.m. ET/PT: Catch the latest music videos of '05 BET AWARDS nominees from five hotly-contested categories as a prelude to the big show on June 28.
* I WANNA THANK MY MOMMA: BET AWARDS NOMINATION SPECIAL - Thursday, June 16 @ 8 p.m. ET/PT: BET highlights the nominees and gets predictions from viewers and even the artists themselves on who will stand in the winners' spotlight with the BET hardware.
* ACCESS GRANTED: BEHIND THE SCENES AT THE '05 BET AWARDS - Monday, June 27 @ 7:30 p.m. ET/PT: It's the ultimate insider's look at what happens in putting together BET's biggest night of the year, from set-up to rehearsals with talent and executive interviews.
The BET online audience can get in on the BET AWARDS hype at two levels - first as "virtual" members of the BET AWARDS voting academy. By logging onto https://www.bet.com , website users can vote for their favorite performer in the BET.com Viewers' Choice poll, which takes place in "real-time" during the actual BET AWARDS telecast. Another opportunity comes with the selection of the BET Ultimate Fan. From a group of 10 previously-selected video entries, website visitors can cast their votes between May 25 and June 2 for the individual who best demonstrates his or her wildest fanaticism for the '05 BET AWARDS show. The lucky winner receives a trip for two to this year's awards ceremony, $2,500 in spending money and a chance to co-present the Viewers' Choice category winner along side 106 & PARK co-hosts AJ and Free during the show.
BET has built its awards show franchise by leveraging its brand and the network's connection to the entertainment world with a must-see lineup of performers, presenters and celebrity guests.
The key to maintaining the show's popularity rests with keeping the product fresh and full of surprises.
"Starting with our hosts - Will and Jada - to the hot new names among our nominees and performers, we're already primed for the kind of excitement that viewers will be talking about long after the show is over," said Stephen Hill, BET Executive Vice President for Music and Entertainment Programming. "Awards shows overall can be tough to keep fresh and creative. But we've found a formula that not only attracts millions of viewers to BET, but also makes this an event that stars fully embrace and enjoy."
Major sponsors for this year's BET AWARDS telecast include General Motors, Reebok, Procter & Gamble, Pepsi, Southwest Airlines, Red Lobster and Paramount Pictures. To ensure ratings success, a multi-tiered marketing strategy has again been developed by BET to support the telecast, including print, television, radio and outdoor advertising, as well as a grassroots promotional campaign and special tie-ins to sister Viacom-owned companies.
BET will televise an encore presentation of the '05 BET AWARDS on Friday, July 1 at 7:30 p.m. ET/PT.
