New York, NY (Top40 Charts) Jake Clayton's new music video, "What Not To Do," premieres today, Friday, December 11 on The
Heartland Network at 11 p.m. Central. The clip and its companion "behind-the-scenes" video will air multiple times over the next week; check local listings for broadcast times. "It's a song that tells the stories of three separate people, their actions and the resulting consequences," explains the talented artist and multi-instrumentalist. "We wanted a gritty video - and we got it." Clayton co-produced the clip with Rob Daniels for Please & Thank You Motion Pictures; Dylan White directed.
Taped in 115-degree heat, viewers are immediately drawn in with a sense of urgency, punctuated by blistering fiddle work, dynamic guitars and heart-pounding drums. While the video is a warning about straying from a virtuous path, and is based upon real crimes, it is related in a "by example" fashion and not in a "doom-and-gloom" way. There is nothing "preachy" about Jake's high-energy performance or ear-splitting grin, and both lighten the mood considerably. Split between performance footage shot in an abandoned barn just outside of Nashville, Tennessee and entertaining re-enactments taped in Chesapeake and Portsmouth, Virginia, the video definitely matches the single in intensity.
The radio-active track, a searing up-tempo, was released to Country radio in September.
Music News Atlanta states "Clayton is in a league of his own when matched against most of the current young Country artists," and describes "What Not To Do" as a "powerful and honest song in the mold of how they used to make 'em." The tastemaker adds "Jake's on-the-money tenor ... (is) definitely from deep Country roots and his delivery is filled with an energy that the genre hasn't seen in a while." The track is from Jake's current CD, BY THE LIGHT OF THE MOON, for
Rebel Engine Entertainment.
Jake and his band have opened for Charlie Daniels,
Jon Pardi and Jerrod Niemann. He recorded and produced the theme song for The Sportsman Channel's Legacy Trails TV show and, as a musician, he has entertained crowds at Madison
Square Garden, the Grand Ole Opry and the Country
Music Hall of Fame.
Fans can stay social with Jake at:
https://www.jakeclayton.com
https://www.facebook.com/thejakeclayton
https://twitter.com/thejakeclayton
https://instagram.com/thejakeclayton
