Cuervoton Hosts Competition In Phoenix, Houston and Los Angeles

Chicago, IL. (Top40 Charts/ Roc La Familia Records) - Chingo Bling & Malverde among Celebrity Performers at Event to Find the Next Latino Superstar

WHAT: Jose Cuervo, the world's largest Tequila company, has partnered with urban music superstar Pitbull, Hip Hop mogul Chingo Bling and rising talent Malverde to launch the 2nd annual talent search for 'La Nueva Generacion', the next generation of Latino artists in urban music. The competition includes semi-final events in cities across the country, of which only the best will compete at the finals in Chicago alongside today's hottest urban Latino talent. .

Known as Cuervoton, the contest serves as a platform for exposure to unsigned artists, ensuring the longevity of Latinos in the music industry in partnership with, BMI, Gibson, Def Jam's Roc La Familia and Atlantic Records. Jose Cuervo is also partnering with LIFEbeat, The Music Industry Fights AIDS charity organization, which is dedicated to reaching America's next generation with the message of HIV/AIDS prevention. The competition winner will earn the title of 2007 Cuervoton winner, a deal with Roc La Familia Records and a feature in the 2008 Estudio 201's CD among other prizes.

Cuervoton Hosts Competition In Phoenix
WHO: Live performances from:

• Chingo Bling
• Malverde
• Omar Cruz
• Jewelz Lopez

WHEN: May 10, 2007 at 8:00 PM. (TBD)
Artist/talent interviews begin at 7:00 PM (need to request and be credentialed)
WHERE: COAH & WILLIES- 412 South 3rd Street

Cuervoton Hosts Competition In Houston
WHO: Live performances from:

• Pitbull
• Chingo Bling
• Malverde
• Notch
• Jewelz Lopez

WHEN: May 9, 2007 at 5:00 PM.
Artist/talent interviews begin at 4:00 PM (need to request and be credentialed)
WHERE: PARTY ON THE PLAZA- Jones Plaza, 615 Louisiana

Cuervoton Hosts Talent Showcase In Los Angeles
WHO: Live performances from:

• Nina Sky
• Chingo Bling
• Malverde
• Omar Cruz
• Joell Ortiz
• Jewelz Lopez

WHEN: May 12, 2007 at 8:00 PM.
Artist/talent interviews begin at 7:00 PM (need to request and be credentialed)
WHERE: SiTV STUDIOS- 3030 Andrita Street