NASHVILLE, TN. (Top40 Charts/ Lost Highway Records) - Lost Highway Records (home to such leading artists as Lucinda Williams, Ryan Adams, Morrissey,
Lyle Lovett and Shelby Lynne) and Nacional Records (home to leading Latin alternative artists such as Manu Chao, Nortec Collective,
Los Fabulosos Cadillacs and Aterciopelados) have forged a collaboration by offering each other's expertise in their efforts on two of their biggest artists,
Morrissey and Manu Chao.
As a result, Nacional will assist Lost Highway with their upcoming Morrissey release "Years of Refusal" (out February 17th) by targeting their marketing expertise toward the Latino community, of which the legendary British artist has a massive following. In return, Lost Highway will help Nacional continue the success of the critically acclaimed "La Radiolina", the latest Latin Grammy-winning release from global star Manu Chao. Lost Highway will focus their marketing efforts to the community of loyal music fans (with their broad musical tastes) who continue to support their acclaimed roster.
Kim Buie, VP A&R at Lost Highway, believes strongly in this unique collaboration. "We are very excited to be working with Tomas Cookman and the team at Nacional", says Ms. Buie. "Morrissey has an enormous following in the Latin community, so the opportunities that Nacional brings has great value. I've known Tomas for many years and his expertise is unparalleled."
Tomas Cookman, president and owner of Nacional Records, adds, "I am a long time fan of Lost Highway and feel that they have a unique way of speaking to and interacting with fans, through quality music. We are honored to be working with such a cool artist in Morrissey - his new album is absolutely fantastic. In addition, I have always believed that Manu Chao is the type of artist whose albums have long legs and continue developing over time - whether it's months or even years. We are truly excited about the opportunity to expose his music to a new and open-minded audience."
Ms. Buie goes further to say, "With the declining economy that we are all facing, it makes sense to seek new ways, and specific to our efforts here, new markets - to promote our respective projects. Perhaps, they can lead to other opportunities and audiences down the road for both of us and our artists."
