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Latin 06 April, 2007

REGGAETON, the fashion brand, to Participate in the 18th Annual Billboard Latin Music Conference & Awards

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MIAMI, FL. (Top40 Charts/ REGGAETON PR) - REGGAETON, the fashion brand, will be participating in the 18th annual Billboard Latin Music Conference & Awards at the InterContinental Miami which is broadcast live on the Telemundo network. The REGGAETON brand, which shares the name of the explosive music genre that has fueled Latino music growth, will be sponsoring the conferences being held from April 23-26. The week is capped off by the longest running, most prestigious awards show in the music industry, The Billboard Latin Music Awards, which honors the biggest and brightest stars in the Latin music industry.

This anticipated event allows the REGGAETON brand to promote its authentic Latino roots. The brand was established in 2003 by Honduran brothers, Jary and Ebel Guerra, to give "reggaetoneros" a fashion identity to go with their musical expression, similar to the way the hip-hop phenomena started 20 years ago. REGGAETON has been at the forefront of establishing itself as the lifestyle brand for New Generation Latinos (2nd and 3rd generation Latinos).

REGGAETON will be participating in the event's gift bags and at the conference panels. "Our involvement in the 18th Annual Billboard Latin Music Conference and Awards provides an excellent opportunity for us to demonstrate our commitment to fashion, music and the Latino community," said Eleni Roselli, VP Marketing for REGGAETON. "We are supportive of new artists and taking the genre to the next level."

REGGAETON currently collaborates with music labels such as MACHETE MUSIC and SONY BMG with endorsements from various recording artists, producers and DJ's (such as recording artist Noztra, award winning producer Myztiko, DJ Creme from La Mega and On Fuego and The Commissioners).
For additional information on the REGGAETON brand visit https://www.reggaetonwear.com or https://www.billboardevents.com for Latin Billboard Music Conference and Awards.






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