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Music Industry 30 May, 2007

PayPlay.FM Starts Selling 1,300,000 Tracks of DRM-Free Music

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NEW YORK, NY. (Top40 Charts/ PayPlay.FM) - PayPlay.FM, a division of PayPlay LLC, today started selling its 1,300,000-track catalog in unprotected MP3 format at the price of 88 cents per song. The move continues PayPlay's strategy for uniform support of Mac and UNIX platforms, iPod, Zune and other portable players incompatible with Windows Media DRM, offering customers the ultimate in flexibility.

PayPlay.FM (https://payplay.fm) provides the best music buying experience without the burden of monthly subscription services, without annoying ads, plugins or massive software downloads. PayPlay's intuitive browser-based interface and buy-to-own business model deliver music in high quality 192kpbs VBR sound - far superior to the 128kbps bit rate of iTunes and other similar online music download stores.

"On the Day Against DRM last year we committed to provide our customers with the music download freedom of choice. Today we live up to that promise, delivering more than twice the number of tracks pledged in October in DRM-free format," said Elliot Goykhman, PayPlay CEO. "The new version of PayPlay.FM makes it extremely easy and exciting to buy music. We are proud to be the world's largest MP3 download store."

PayPlay's expertise in Windows Media DRM and secure content delivery technologies already earned PayPlay.FM a status of Microsoft Windows Media Player Featured Store. The addition of music industry's lowest priced 88-cent 192kpbs MP3 unrestricted a la carte downloads and huge selection place PayPlay.FM in a position to become the leader in independent artist music sales.

PayPlay was founded in 2004 by Elliot Goykhman, Alexander Aghassipour and Henrik Werdelin. With over 30 years of combined Internet and music industry experience, the partners shared a frustration over the current state-of-the art for monetizing digital media, and set off to create a best practice licensing platform for independent content producers.

PayPlay.FM, the online music download store, was launched in the summer of 2006. PayPlay.TV, an online video download store featuring music videos, short films, movie trailers, TV shows and more, is scheduled to launch later in 2007.






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