New York, NY (Top40 Charts) Athletic retailer The Finish Line, Inc. (NASDAQ: FINL) has teamed up with renowned hip-hop artist and longtime Reebok Classics fan
Kendrick Lamar for the latest reboot of the iconic Reebok Ventilator, available now online and in select stores nationwide. Finish Line will support the brand story as told by Lamar, the face of Reebok's Ventilator campaign, across its channels with exclusive content and key influencer support. Originally introduced to the sneaker world 25 years ago, the Ventilator is back with a classic look featuring four bold new colorways.
"Reebok Ventilator's classic silhouette remains a staple item in the wardrobes of tastemakers, such as Kendrick Lamar, to this day - 25 years after making its market debut," said Paul Diehl, Finish Line brand marketing director. "Reebok has been a part of Lamar's signature style for years and we're thrilled with the opportunity to work with him to bring an authentic voice to our customers surrounding this milestone release."
In association with Reebok, and part of an ongoing partnership to bring the best of entertainment and sneakers to Finish Line, the retailer caught up with Lamar at his studio for an exclusive interview which will be released in May through its video initiative dubbed the "Studio Sessions." This series offers fans a fresh look into the lives, styles and creative processes of some of the world's top musical artists.
The retailer's omnichannel strategy for the Ventilator includes of a full site takeover featuring the collaboration - driving traffic to its social channels with content also flowing through select Finish Line doors. Additionally, the retailer has the support of five power influencers - DJ Drama, Raekwon, Ashley Outrageous, Kicks on Fire and Jonathan Mannion - who will also be posting about the campaign within their social media communities all month long.
About The Finish Line, Inc.
The Finish Line, Inc. is a premium retailer of athletic shoes, apparel and accessories. Headquartered in Indianapolis, Finish Line has approximately 1,030 Finish Line branded locations primarily in U.S. malls and shops inside Macy's department stores and employs more than 14,000 sneakerologists who help customers every day connect with their sport, their life and their style. Online shopping is available at www.finishline.com and www.macys.com.
Mobile shopping is available at m.finishline.com. Follow Finish Line on Twitter at Twitter.com/FinishLine and "like" Finish Line on Facebook at Facebook.com/FinishLine. Track loyalty points and find store and product information with the free Finish Line app downloadable for iOS and Android customers.
Finish Line also operates the Running Specialty Group. This includes 76 specialty running stores in 17 states and the District of Columbia under The Running Company, Run On!, Blue Mile, Boulder Running Company, Roncker's Running Spot, Running Fit, VA Runner, Capital RunWalk, Richmond RoadRunner, Garry Gribble's Running Sports, Run Colorado, Raleigh Running Outfitters, Striders,
Indiana Running Company and JackRabbit Sports banners. More information is available at www.run.com or www.boulderrunningcompany.com.
