LOS ANGELES, CA (NIKE, Inc.) - Today Nike unveils its new women's fitness dance collection along with a music video featuring Def Jam artist, Rihanna, and celebrity director/choreographer, Jamie King, performing moves from the "Nike Rockstar Workout - Hip Hop by Jamie King." The interactive music video at nikewomen.com features Rihanna's latest single, "SOS" and allows viewers to pause the video to pull up a screen with King teaching dance moves from the video.
The hour-long, high-energy cardio class, "Nike Rockstar Workout - Hip Hop," will be available at 24 Hour Fitness locations throughout the country beginning February 16, 2006.
Nike's dance inspired footwear and apparel collection is designed for the quick, high-energy moves of a dance workout and is worn by Rihanna and her dancers throughout the music video. The pieces are comfortable, stylish and allow for optimal performance in the studio during routines like the Nike Rockstar Workout.
"Nike knows that sport goes beyond the traditional courts and playing fields. Women's fitness has focused on the athleticism of dance with new product and workout content for the past year," said Darcy Winslow, General Manager of Women's Fitness. "This Spring, we continue to innovate in fitness dance with Nike's unique collaboration with music artist, Rihanna, and celebrity director/choreographer, Jamie King, by creating a music video featuring Nike Rockstar Workout dance moves and product."
The Nike Rockstar Workout - Hip Hop is the fourth in a series of dance-based workouts created the past year for Nike by MTV and Emmy Award nominated celebrity director/choreographer, Jamie King. King has collaborated with some of the country's top artists including Madonna, Jennifer Lopez, Britney Spears, Prince, Christina Aguilera, Mariah Carey, Ricky Martin, Janet Jackson, Pink and Shakira.
"Dance is my passion, so I'm thrilled that Nike continues to embrace dance as a fitness trend with its latest collection and the Nike Rockstar Workout - Hip Hop," said Jamie King, acclaimed director/ choreographer. "Collaborating on Rihanna's music video to include Nike Rockstar Workout - Hip Hop moves, truly makes this workout 'rockstar.'"
Rihanna released her latest single, "SOS" early for the creation of the Nike Rockstar Workout - Hip Hop music video on nikewomen.com
"Making a music video is hard work, but lots of fun, just like the Nike Rockstar Workout - Hip Hop," said Rihanna. "Working with Nike and Jamie King on my 'SOS' music video was great, and I love that my fans can learn my dance moves at nikewomen.com."
In addition to learning Nike Rockstar Workout dance moves at nikewomen.com, fitness enthusiasts can also take the workout class at 24 Hour Fitness locations nationally.
"Offering the Nike Rockstar Workout - Hip Hop at 24 Hour Fitness allows us to continue to bring innovative programming to our members," said Donna Meyer, 24 Hour Fitness corporate director of Group Exercise. "This class gives participants a great workout and the unique opportunity to learn music video-worthy moves from Jamie King and Rihanna."
