NEW YORK (Top40 Charts/ Astralwerks Records) - The
B-52s have lent their sound to NBC network's ongoing Chime In campaign.
The World's Greatest Party Band has recorded its own version of NBC's infamous chimes, which will air in promo form during the network's primetime lineup. The promo will feature the band shaking and shimmying to the reworked tune in their own distinctive style.
The B-52s are in good company - other super-stars involved in the campaign include B.B. King, Clint Black, Richie Sambora, The Airborne Toxic Event, The Flaming Lips and T.I.
All of the musicians will autograph the chimes with their own personal style - from B.B. King playing guitar, to T.I. rapping, to The B-52s grooving to a dance beat - the promos will excite, entertain and inform viewers
The B-52s are currently on tour supporting their latest album 'Funplex'. Recorded in their native Athens and released earlier this year, 'Funplex' saw the band return to excellent reviews after a 16 year hiatus and once again deliver a collection of classic B-52s material. With its primal guitar hooks, driving drums and The B-52s unmistakable vocal style, 'Funplex' is instantly recognizable as quintessential and contemporary B-52s.
The band recently released the 'Juliet of the Spirits' Remix EP which features remixes from some of world's most sought-after electronic producers - Zoned Out, Dan McKie, Glenn Morrison & Bruce Aisher, and Morgan Page.
About CHIME IN
The G-E-C notes have been an audio icon for NBC over the past 75 years, since the days when it was only a radio signal. Throughout the years, the chimes have been used by stars, from Jerry Seinfeld to Bill Cosby, but never before in such an all-encompassing campaign. In January 2008, the chimes were added to all promos and the overall effort took on the name CHIME IN - gaining worldwide exposure throughout NBC's Olympic coverage. NBC stars have championed the CHIME IN mantra and added their own personality and style like never before.
From Masi Oka and Greg Grunberg beat-boxing to Jenna Fischer singing, talent are chiming in. They are now the voice of the network, introducing programming line-ups, sharing what is coming up next and putting their own signature on the chimes. The willingness of today's hottest musical talent to embrace the chimes and infuse them with their own signature style illustrates the reach and impact of the three musical notes. Their star-power takes this branding campaign to a new level of excitement. Additionally, as the campaign continues to grow, the network looks forward to potential advertiser tie-ins or involvement - giving advertisers a chance to CHIME IN.
