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RnB 04 June, 2007

Hollywood's Secret Behind Rihanna's No 1 Music Video Hit 'Umbrella'!

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LOS ANGELES, CA. (Top40 Charts/ Murex Films) - Murex editor Nabil Mechi is one of Hollywood's best-kept secrets. His latest project "Umbrella", featuring Rihanna & Jay Z, is the No 1 music video on MTV's TRL and No 1 on Apple's iTunes store. The stunning video was downloaded over 5 million times in the first few days of its release. Rihanna & Jay Z performed the hit song "Umbrella" live at the MTV Movie Awards that aired Sunday June 3, 2007.

"Rihanna's silver body paint sequence was my favorite to edit," says Mechi. "The music tells me what it wants, I let the emotions of the song lead me in my decisions regarding editorial style, effects and form. Director Chris Applebaum allows me the freedom to experiment. The idea of split screen, negative/positive efx, jump cutting, reversing shots was provoked by the mood and emotions that Rihanna projected in the footage of that scene".

"Umbrella's" director Chris Applebaum has been working with Murex senior editor Nabil Mechi for years to create the hottest videos and commercials. The directing & editing team caused a world wide sensation with the Carls Jr. commercial "Paris" featuring Paris Hilton scantily clad in a Gucci bathing suit, washing her Bentley while munching on a Carl's Jr. burger.

Nabil has over 30 No 1 music video hits worldwide with artists such as Sting, Toni Braxton, Britney Spears, Usher, Jewel, Kid Rock, Fountains of Wayne, Ice T, Roots, Hillary Duff, Jessica Simpson, Keith Urban, & Mandy Moore.

"Stacy's Mom" The Fountains of Wayne video, was inducted into the Rock & Roll Hall of Fame in 2004. "SOS", Mechi's previous video with Rihanna, was awarded Best R & B Video by MTV Europe 2006, twice nominated at the MTV VMA's for Best New Artist & Viewers Choice and won Best International Artist 2006 by Much Music in Canada.
He has quietly cranked out hits with a 'Who's Who" list of well known directors at Murex Edit including Chris Robinson, Jessy Terrero, Paul Boyd, Darren Grant, Bille Woodruff, Gavin Bowden, Roman Coppola, Dave Meyers, and Sanji.
Watch for Nabil's work in the soon to be released Hardee's commercials.






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