LOS ANGELES (Aly & AJ Official Website) - Aly & AJ are in the studio putting the final touches on Insomniatic, the much anticipated follow up to their platinum selling Into the Rush. With the multi-tiered marketing and visibility launch campaign, there is no doubt the girls will have zero time for sleeping.
The first single, "Potential Breakup Song," unveils a new sound for Aly & AJ which adds a distinct rhythmic element to their signature rock/pop songwriting. The video was recently shot by award-winning director Chris Applebaum, and the single ships to radio June 1. Other tracks featured on Insomniatic include "Bullseye" and "Like Whoa." A full track listing will be available shortly.
The marketing campaign is already in full swing. In a recent press conference, Aly & AJ announced their partnership as the newly elected 2007 spokespeople for Samsung's "Hope for Education" charity to provide deserving schools with over $2 million in Samsung technology and Microsoft software. Aly & AJ helped to make this the most successful launch in the program's history. They also grace the cover of millions of Post's Honeycomb Cereal boxes. Post is offering a contest to win trips to see Aly & AJ live in a private concert in Orlando. Details are available on postopia.com, on boxes of Post Honeycomb Cereal or at alyandaj.com or myspace.com/alyandaj.
Immediately following the release of Insomniatic, Aly & AJ will embark on a nationwide summer tour headlining amphitheatres and festivals. SANRIO, the gift, stationery and accessory company best known for global pop icon Hello Kitty, will sponsor the girls on tour. They also star in the upcoming MTV movie Super Sweet 16: The Movie which premieres July 8 on MTV. The DVD for the movie will feature "Potential Breakup Song" as well as "Like Whoa" and will be in stores July 10 along with Insomniatic. They are set to host MTV's TRL when the new album hits the stores on July 10. The sisters are also currently filming a pilot for their own show for MTV.
Aly & AJ are certainly accustomed to keeping busy schedules. The success of Into the Rush was the fruit of the labor of countless hours of promotion and press Aly & AJ poured into their project. From being No 2 most added at Top 40 radio with "Rush" to appearances on Good Morning America, Live with Regis & Kelly, CD USA, America's Got Talent, TRL, Cribs and Punk'd, and features from Blender to Seventeen, this was just the beginning. As a result, Aly & AJ were nominated for their first American Music Award. Aly & AJ headlined a successful sold out 2006 summer tour and drew comparisons to Fleetwood Mac and Heart. They provided the theme song for the WNBA, and became the co-chairs for the Amber Watch Foundation. They performed for the President at the White House, and even found time to record and release a Christmas album, of which their song "The Greatest Time of Year" was featured in the theatrical release of "Santa Clause 3 - the Escape Clause." Acoustic Hearts of Winter became one of the most successful selling albums of the season.
Aly & AJ will host coverage of the 2007 MTV Movie Awards red carpet for Yahoo! interviewing celebrities as well as offering their commentary on fashion and other highlights. On the horizon, expect to see an incredible Aly & AJ licensed product assortment including: the authorized "Aly & AJ" biography, as well as the launch of an "Aly & AJ" book series, "Aly & AJ" Xbox and Nintendo video games, 2008 16-month calendars plus posters by Trends International, a doll series by Huckleberry Toys, apparel by FEA Merchandising, backpacks and accessories by Accessory Network, headwear by Bioworld, jewelry and hair accessories by IMT, cosmetics by Townley Girl and domestics by J Franco.
