New York, NY (Top40 Charts) Today, Tel-Aviv based artist Noga Erez releases "NO news on TV," an up-beat bop that she and her partner Ori Rousso wrote during the COVID-19 pandemic while producing and writing their highly anticipated second LP. The track is Noga's warning against apathy and giving into paralysis and fear, especially now when there is so much to care about, seamlessly guided by Noga and Ori's sleek production. The song's music video, which is also out now, is a lesson in what happens when we seek apathy's illusion of peace of mind … and when we're unprepared for the bear.
Listen and watch "NO news on TV," and read a new interview with Erez on Blackbook: https://bbook.com/culture-2/blackbook-premiere-new-noga-erez-single-video-no-news-on-tv-imagines-an-ideological-utopia/
Here's Erez on the song:
"This song was written during a period where I had more time than I've had in a decade. I was able to sit down and work my ass off on new music without any emails disturbing the silence. No notifications, nothing. I wanted to write a song that talked about that. I felt a deep need to imagine what it would be like to live in a world with no politics, money, grit, racism, or violence.
As I write these words people in
America and all over the world are fighting for justice for the black community. It's tragic and saddening that in this day and age we still have to deal with racism. But this fight is so extremely important, not just for the black community in the US but for any person who suffers from oppression and mistreatment. The world couldn't have been more opposite than the world that I've imagined while sitting in the silence of my apartment in a shutdown city during lockdown.
I call this song 'a children's song for adults' because it shows a naive, utopian reflection of reality. I just needed to have a song like that. An escape song. But what was an escape song to me a few months back became an absurd, critical, and provoking song to me. It now sounds to me more like a frantic search to close myself off and separate myself from the real world. This isn't time for escaping, it's a time for confronting. And I am happy that this song was able to transform into a new form of actually giving a true, honest, and criticizing perspective on the need for apathy and escapism.
My pure daydream fantasy became an eye-opener. Singing about how 'everybody's free' right now is such an incredible dissonance for me. It says exactly what it needs to say: not everyone is free. Actually most of us aren't, but some of us are literally, physically not free. And that has to change fast."
And here is Erez on the music video:
"In this video I was looking to do something a bit more different. Usually, my visuals always focus on presenting the beat, the cuts are always timed with the music along with the instruments. But here we were trying to find a way to contradict the up-beat song with longer shots, that serve the meaning of the song rather than the beat. I wanted to play a character that is very different from how I see myself, and the feeling of boredom playing a big part in a subconscious way throughout the video. The bear here is an intruder, a threat coming from the outside world and messing up the utopia, and also salvaging the character from the underwhelming feeling of having no worries or trouble. Once she gets friendly and intimate with the intruder she instantly realizes the outside world is too scary, too intense and she decides to get rid of it and go back to closing herself off from anything outside her beautiful, perfect boredom."
More to come from Noga's anticipated upcoming LP.
"No News On TV" Credits:
Written and composed by: Noga Erez, Ori Rousso
Produced by: Ori Rousso
Bass and Guitar: Ori Rousso and Matan Egozi
Synths: Noga Erez, Ori Rousso and Matan Egozi
Backing Vocals: Noga Erez, Ori Rousso and Matan Egozi
Live Drums: Itamar Loebstein
Mixed by: Ori Rousso and
Daniel Anglister
Mastered by: Matt Colton @ Metropolis
Noga Erez is one of Israel's few breakthrough indie stars, signed to Berlin label City Slang - home of
Caribou and
Junior Boys - and one of the country's most hyped artists (one writer called her "the Israeli answer to a Björk"). She burst onto the scene with 'Off The Radar' in 2017, winning acclaim across the globe. While the music she makes in collaboration with her partner and co-writer, composer and producer Ori Rousso, exploits many of the more physical, dynamic elements of electronic & pop music, it also embraces a cerebral sensitivity that's made her one of her home city's most exciting, idiosyncratic artists. The grainy textures and potent atmospheres forged with her synths and ingenious beats bravely straddle genres.
Her 2018 standalone singles "
Bad Habits" and "Cash Out (feat. SAMMUS)," and 2019 collaboration with ECHO, "
Chin Chin" saw her continuing to forge a path of uncompromising and unpredictable, gritty, truth-seeking alt-pop. "VIEWS" marks the start of the next chapter in her career, with a new full-length LP coming soon.
PRAISE FOR NOGA EREZ:
"Clattering, confrontational and takes no prisoners" - THE GUARDIAN
"Noga Erez makes politically charged dance music - throbbing stuff whose aggressive, cathartic force is only magnified by messages about power and independence" - NPR MUSIC
"Socially and politically conscious with the view to igniting change" - NOISEY
"Stylish...funk-heavy" - COMPLEX
"Groovy" - V Magazine
"unique, quirky, and badass" - Top40-Charts.com
"pushes the boundaries of pop"
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