LOS ANGELES (Top40 Charts/ Syren) -
Nicole Scherzinger, lead singer for the sexy all girl group The Pussycat Dolls, has overnight become a world-class ambassador for latex fashion, sporting a new style from leading latex fashion house Syren (www.syren.com) on the cover of her latest album.
Nicole has been seen wearing Syren styles on TV shows, at red carpet events and even performing on stage as she tours to promote the Dolls' newest album "Doll Domination," which debuted this month. It sports a stunning cover with the girls mixing and matching Syren latex pieces and with Nicole front and center, astride a chrome chopper, in a custom low rise version of Syren's rubber Motorcycle Pants https://www.syren.com/latex-pants-haps-p-298-padded-motorcycle -pants.aspx.
"Nicole is a one woman fashion powerhouse," said Syren designer Jeffrey Gent. "We're thrilled that she and the Dolls are wearing many of our styles."
For over 15 years Syren has been supplying latex designs to the entertainment industry and private customers, who stop by its retail store on Sunset Boulevard to check out the latest styles. The handcrafted, high-quality Syren creations are popular because of their second skin appeal which flatters the body and allows ease of movement without sacrificing aesthetics.
When Nicole was a Complex magazine's cover girl, she shared her pleasure while modeling the design in a behind-the-scenes look on the TV show, Extra. "It feels so amazing. I'm in love with this dress!" she exclaimed.
Nicole created a frenzy in Syren's Pewter Strapless Ruffle Dress ($259) https://www.syren.com/latex-dresses-gowns-p-474-strapless-ruffle -dress.aspx at the recent Vodafone Live Music Awards 2008 in London. The sexy brunette's photos from the red carpet appeared on popular celebrity blog, PerezHilton (https://perezhilton.com/2008-09-19-quote-of-the-day-327) as well as on many other entertainment sites. The awards show was hosted by UK TV presenter Steve Jones and actress/singer, Juliette Lewis, who is known for her edgy style and is one of many famous celebrities photographed wearing latex leggings (available at Syren, style No Y8628/$162).
Nicole and The Pussycat Dolls all wore Syren designs when they debuted their single, "When I Grow Up" on Jimmy Kimmel Live! in May 2008 and earlier this month all of the Dolls were glammed up in more Syren styles at Fashion Rocks, the major kick off for Fashion Week in New York City. Popular in the United States, The Pussycat Dolls have reached superstar status in the UK and Europe. The group has toured as headliners and has had numerous No 1 hits in the UK and internationally.
About Syren: Syren Couture is the world's leading latex fashion house, providing cutting edge custom latex designs to the entertainment industry and private customers for more than 15 years. The designs from this creative studio are entirely handcrafted by skilled artisans in Syren's Los Angeles workshops, and the body shaping, flattering styles have had a strong impact on the mainstream fashion scene, winning praise from mainstream and fashion media alike. When the "Catwoman" suit created by Syren Couture for Michelle Pfeiffer's role in "Batman Returns" was recently displayed at the highly-publicized "Superheroes: Fashion and Fantasy" exhibit at New York City's famed Metropolitan Museum of Art, fashion editor Anna Wintour appeared on "The Today Show" to talk about the exhibit. When asked which was the best dressed of the superheroes on display, the legendary Wintour replied, "Catwoman every time, absolutely!"
