New York, NY (Top40 Charts/ SFX Entertainment) SFX Entertainment, Inc. (NASDAQ: SFXE), the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals, today announced it has entered into an agreement to acquire Netherlands-based Monumental Productions B.V., producers of Awakenings Festival and other world-class techno music events under the brand Awakenings.
Founded in 1997 by
Rocco Veenboer, Awakenings began as an indoor event held at the famed Gashouder venue in Amsterdam. The first outdoor Awakenings Festival was held on the grounds of Spaarnwoude recreation area in northern Holland in 2001. In 2013, Awakenings hosted nearly 100,000 fans across eight events in the Netherlands. The Awakenings Festival expanded in June 2014 from a one-day event to a two-day event, hosting over 60,000 attendees.
"Rocco and his team have built Awakenings into the strongest techno music event brand in Amsterdam, if not all of Europe," said Robert F.X. Sillerman, Chairman and CEO of SFX Entertainment. "We look forward to sharing the unique Awakenings experience with new fans in locales across the globe."
"I am excited to become part of the SFX family, and thrilled that we will be bringing Awakenings to new locations and audiences around the world," said Veenboer. "The power of SFX's global reach will enable us to expand the Awakenings brand into the U.K., Australia, and beyond."
About SFX Entertainment
SFX Entertainment, Inc. (NASDAQ: SFXE) is the largest global producer of live events and digital entertainment content focused exclusively on electronic music culture (EMC) and other world-class festivals. SFX's mission is to provide electronic music fans with the best possible live experiences, music discovery, media and digital connectivity. SFX was borne out of the technology revolution and produces and promotes a growing portfolio of live events that includes leading brands such as Tomorrowland, TomorrowWorld, Mysteryland, Sensation, Stereosonic, Electric Zoo,
Disco Donnie Presents, Life in Color, Rock in Rio, Nature One, Mayday, Decibel, Q-Dance and React Presents, as well as the innovative ticketing service Flavorus.
SFX operates Beatport, the principal online resource for EMC DJs and a trusted destination for the growing EMC community to discover and stream music, follow DJs and keep abreast of news, information and events, in addition to offering year-round entertainment to EMC fans around the globe through other digital assets. Additionally, SFX manages FX1, an internal marketing solutions agency for consumer brands targeting the millennial culture.
