Support our efforts, sign up to a full membership!
(Start for free)
Register or login with just your e-mail address

Fuse Music Network and AG Interactive unite to create the only cross-carrier Mobile Music Service

Our news in your mail

* indicates required
News frequency *


NEW YORK (CarryOn PR/ www.carryonpr.com/ www.fuse.tv) - Fuse, the nation's only all-music, viewer-influenced television network, and AG Interactive, the new media subsidiary of American Greetings Corporation, announced their intention to jointly develop, distribute and market the first-ever interactive music experience, delivering content through virtually all communication platforms in the U.S.

The alliance represents a unique opportunity for U.S. wireless carriers, handset manufacturers and advertisers to tap into Fuse's powerful audience of tech-savvy young adults, the fastest growing segment driving the exploding wireless marketplace. It also signals the strategic extension of Fuse's convergent music programming philosophy that has made it the leading network in concentration of 12-34 year-old viewers and number one among mobile phone-owning teens.
"Fuse is a network that has been built from the ground up with convergence as its foundation, not an afterthought," said Corey Silverman, Senior Vice President of Advertising Sales for Fuse.
"This extension creates entire new platforms for our marketing and advertising partners to connect in a meaningful way with Fuse viewers and music fans."

"This signals the creation of the first seamless interactive experience, merging television, wireless and Internet platforms," notes Josef Mandelbaum, President and Chief Executive Officer, AG Interactive. "Fuse has quickly established itself among both viewers and music artists as the only true all-music television network, so we will truly be connecting with in-the-know music fans where they live, work and play by giving them multiple channels to receive the hottest new music and product offerings."

One such example already in place is Fuse's "Daily Download" television show, where viewers are rewarded with a special word of the day - called the "D" word - which they plug into the Fuse website receiving free, legal music downloads for their PCs, and soon ringtones and wallpapers for their mobile phones.

To drive the promotion to a broader audience, Fuse and AG Interactive partnered with Tower Records to engage consumers through their U.S. retail storefronts and leading online presence. The "Daily Download" promotions feature on-air appearances by acclaimed recording artists, such as Usher, Metallica, Eminem with D12 and Good Charlotte, giving Fuse viewers access to the artists' music through free downloads to their computers and wireless phones. It also gives consumers access to other unique content through television offers, the Internet and music retail.
"The interactivity and excitement of viewer participation of a television program promoting music and digital delivery through mobile phones and the Internet is a great experience for the music fan," said Bob Kaufman, Senior Vice President of Business Development for Tower Records.
"Tower Records is proud to be the retail and digital delivery part of this partnership and has plans to do more such collaborations with AG Interactive and Fuse in support of our digital download and subscription service."

By year's end, Fuse plans to explore wireless applications for all of the network's original interactive programs. Some potential features in development include music video dedications, photoblogs, text messaging, voting and polling, video game demos, music news alerts, local market concert and event updates, and special promotions.

In just 18 months, Fuse has developed major mindshare as the only all-music venue on the television landscape, challenging the mainstream music television establishment. Since its formation earlier this year, AG Interactive has consistently aligned itself with key pop cultural powerhouses. Already, AG Interactive has established wireless content partnerships with Def Jam, the seminal hip hop lifestyle brand and Univision(R) the major Hispanic music and television destination.






Most read news of the week
Jonathan Sternberg named Senior Vice President & European Councel, Sony BMG Music Entertaiment
Guitarist Bruce Palmer for 1960's band Buffalo Springfield dies
Yahoo! and Musicmatch announce completion of acquisition; Musicmatch becomes a wholly-owned subsidiary of Yahoo!
Soft Cell singer Marc Almond critical after road accident
Skye Sweetnam tapped to Open for Ryan Cabrera
Amikaeyla Gaston pays tribute to Sweet Honey In The Rock at Strathmore on October 20th
Justin Connor's debut album, 'Kaliyuga' sells out on first day of release
Holly is a symbol of the trend in Pop Culture today
Jenifer Snyder joins BBR as Publicity Assistant
'Number Ones': The premiere Bee Gees Hits Collection due November 9
Travis Tritt & John Mellencamp release duet 'What Say You'
Bowling for Soup to remake Gilligan's Island Theme Song for TBS's The Real Gilligan's Island, premiering in November
T.U.G/Universal Records Teen Heartthrob O'Ryan is due to unleash debut disc October 19th
Sony BMG dominates the charts: Usher, Britney Spears, Ciara, R. Kelly, Bowling For Soup and Three Days Grace; Usher explodes with with 24->2 SoundScan jump and 709% sales increase for worlwide 10-million selling 'Confessions (Special Edition)'
Doobie Brothers' Live album 'At Wolf Trap' out on Sanctuary Records 29th November




© 2001-2020
top40-charts.com (S4)
about | advertise | site map
contact | privacy
Page gen. in 1.3649521 secs // 4 () queries in 0.048830986022949 secs


Support Top40-Charts.com (5$/year) We noticed you are using an Ad blocker! Please consider supporting our site. We provide free content for everyone and would love to only be funded by music lovers -> Find out how
live