New York, NY (Top40 Charts) Teva�, a division of Deckers Brands (NYSE: DECK), announces its first celebrity collaboration with GRAMMY nominated singer-songwriter Jhen Aiko. Blossoming from Jhen�'s lifelong love of travel, adventure and self-discovery, the Teva x Jhen Aiko collection is built with the free-spirited and daring soul in mind and offers three new women's styles that lend themselves to exploring and connecting with nature. The Teva x Jhen Aiko collection is now available at Teva.com and DSW.com starting at $60.
"We love all that Jhen� stands for in her musical career and as a creative individual," said
Erika Gabrielli,
Director of Marketing at Teva. "She embodies the spirit of self-expression, search for positivity and sense of exploration that are at the core of the Teva ethos, and we were thrilled to work with her on this collection."
Jhen� was first introduced to Teva while in Hawaii and in need of a footwear option that was functional yet fashionable, taking her from hiking and exploring to enjoying dinners in the city. Drawing from this experience, Jhen� chose to add her personal touches to the Original Universal, Hurricane XLT and Flatform Universal styles, resulting in a personalized collection.
The woven upper straps of the sandals reflect the texture and patterns found on the friendship bracelets that Jhen� and her siblings exchanged growing up. These bracelets, which she continues to make today while traveling and touring, help her stay spiritually centered as she continues to grow as a musician.
"For me, fashion and music are inspired by everyday life," said Jhen� Aiko, when reflecting on the design process for her collection with Teva. "Through this collaboration with Teva, I was able to shape my journey and story into a new creative outlet that, just like my style, is comfortable and easy-going. This collection is an offering to my fans and friends and is meant to show that you can do anything in Teva sandals."
For additional details on the Teva x Jhen� Aiko collection, please visit: Teva.com/Jhene-Aiko.
