The Song Foundry Launches Online Video Series 'On Songwriting'

New York, NY (Top40 Charts) L to R: Series writer and presenter Ed Bell with videographers Dustin Lee and Robert Freedman

We seized the opportunity to make a series that's as much a creative project as an educational one. ... It's art to inspire art.

'On Songwriting' is an online video series produced by The Song Foundry. Three episodes - 'There Are No Rules', 'The Learning Curve' and 'Being an Artist' - were released this morning, with twelve more to follow over the coming weeks.

The series is the brainchild of songwriter and educator Ed Bell.
"There are a handful of songwriting resources out there, but we wanted to go one step further," he says. "We wanted to talk not just about theory and techniques, but also about big picture ideas - like how to collaborate, how to maximize your creative potential, and how anyone can become a confident, independent and individual artist. To us it's crazy it's not been talked about much before - it's some of the most important stuff to know.

"We also seized the opportunity to make a series that's as much a creative project as an educational one. We've used things like animations, live action and creative visuals to get our ideas across. We practice what we preach. It's art to inspire art."

So will the series help you write a hit? "The series isn't necessarily about making money or conquering the charts," Bell laughs. "We wanted to put being a great songwriter first - what it means to write great songs - because those ideas are universal, wherever you are, whatever you're writing and whether you're writing to make money or not. Industry trends come and go. What makes a great song tick is pretty much ageless - and much more interesting."

'On Songwriting' is available now on YouTube and on The Song Foundry's website. The series will be accompanied by an eBook, 'The Art of Songwriting', expected for release in late July.