NEW YORK (Chipster PR) - Experimentation and innovation are concepts rarely undertaken and even less frequently immediately accepted by the masses. With Los Angeles' genre-defying FEAR FACTORY, it is expected. Having sold more than 1.2 million albums over its career (with albums charting in the Billboard Top 100 and Top 40 respectively), the pioneering force known as FEAR FACTORY continues in the groundbreaking style many have emulated but none have duplicated on its upcoming fifth full-length release, Archetype.
Released on April 20th through Liquid 8 Records, a label celebrating artist diversity, Archetype exhibits FEAR FACTORY's musical craftsmanship at its most precise. Says drummer Raymond Herrera on the completion of the album, 'With its heaviness, melodiousness, and precision, it is quickly apparent that there is no substitute for Fear Factory". Michael Catain, CEO of Liquid 8 Records & Entertainment, is looking forward to the new release. "This album puts Fear Factory back on track. It's really true to the band's signature sound. We are behind this release 100 percent.'
Vocal acrobat Burton C. Bell offers his thoughts on the release. 'When you look up the definition of the word, 'archetype', it's the actual model from which everything else is copied. Fear Factory is that in my opinion, and Archetype is a defining moment for us.' As one of the first bands in modern metal to mix hardcore with industrial beats and synthesizers, FEAR FACTORY also experimented with full album remixes long before the practice came into vogue, branching their fan base beyond the pits to the dance floors, which created an ever-increasing and rabid fan base.
FEAR FACTORY's lineup currently consists of longtime members Bell on vocals, Herrera on drums, Christian Olde Wolbers on lead guitar, and newcomer Byron Stroud on bass (formerly a member of the manic Strapping Young Lad). Archetype is the band's first album for Liquid 8 Records, and the band could not be more excited.
'People at Liquid 8 are very supportive and hyped on the idea of working with a band like Fear Factory,' says Burton. 'That's important, because we need people to believe in our music, and when you love something it's easier to work. We're all very comfortable with Liquid 8 and everyone is happy.'
The tracklisting for Archetype includes:
Slave Labor
Cyberwaste
Act of God
Drones
Archetype
Corporate Cloning
Bite The Hand That Bleeds You
Undercurrent
Default Judgment
Bonescraper
Human Shields
Ascension
A special remix version of the song 'Archetype' currently appears on the PlayStation 2 game NFL Gameday 2004. FEAR FACTORY also recently wrapped the first video from Archetype, 'Cyberwaste,' which was filmed in a derelict power plant in Perth, Australia.
Says Bell on the experience, 'We went through the song about 8 times, getting different angles, and using different lenses to catch several concepts. As the day progressed, the sun was setting through the large windows behind us, creating ghostly silhouettes behind the set. I can't wait to see the finished video, because there is no way that this can't look great!'
Herrera concurs, 'The secluded city of Perth hosting the 'Cyberwaste' video, brought FEAR FACTORY fans out to participate along with the band to create an experience rarely seen. From the hungriness of the fans to the extreme energy of the song itself, it starts, pummels, and just doesn't let up.' Look for the video to debut on television in March.
In keeping with FEAR FACTORY's penchant for multimedia exposure & promotion (the band's music has appeared in several blockbuster films, as well as numerous popular videogames), plans for Archetype include extensive online outreach, concentrated radio promotion, and a special DVD promotion. The initial press run of Archetype will include one limited edition bonus DVD with every CD, and will come in two different versions, one containing "Australian Tour w/ Korn, 2004", a live concert, and the other offering Fear Factory Documentary: The Making Of Archetype."
In addition to this, each Archetype CD will contain a ticket containing a bonus code, which will direct fans to www.liquid8records.com to access exclusive bonus content on-line, and to register their 9-digit code to see if they won a 'Golden Ticket'. The 'Golden Ticket' winner will receive a trip for two anywhere in the continental US to see Fear Factory perform live and to meet the band.
On the topic of touring, FEAR FACTORY is excited to announce its participation on this year's Jagermeister tour with Slipknot. The tour commences on March 30th in Orlando and concludes in Sacramento on May 14th. Look for FEAR FACTORY to further infest North America this summer!
Current tour itinerary includes:
Tuesday, March 30th Orlando, FL - Hard Rock Live
Wednesday, March 31st - W. Palm Beach, FL - Sound Advice
Friday, April 2nd - Birmingham, AL Sloss Furnace
Saturday, April 3rd - Atlanta, GA - Tabernacle
Sunday, April 4th - Myrtle Beach, SC - House of Blues
Tuesday, April 6th - Winston-Salem, NC - Millenium Center
Thursday, April 8th - Norfolk, VA - NorVa
Friday, April 9th - Washington, DC Nation
Saturday, April 10th Worcester, MA The Palladium
Monday, April 12th - New York, NY - Roseland Ballroom
Tuesday, April 13th - Philadelphia, PA - Electric Factory
Wednesday, April 14th - Rochester, NY ESL Sports Center
Friday, April 16th - Detroit, MI - Harpo's
Saturday, April 17th - Cleveland, OH Tower City
Sunday, April 18th - Columbus, OH Promowest Pavilion
Tuesday, April 20th - Grand Rapids, MI - Orbit Room
Thursday, April 22nd - St. Paul, MN Roy Wilkens
Friday, April 23rd - Chicago, IL - Congress Theatre
Saturday, April 24th - Milwaukee, WI - Eagles Ballroom
Monday, April 26th - Kansas City, MO - Memorial Hall
Tuesday, April 27th - Des Moines, IA - 7 Flags Event Center
Wednesday, April 28th - St. Louis, MO - The Pageant
Friday, April 30th - Houston, TX - Verizon Wireless
Saturday, May 1st - Dallas, TX - Nextstage
Sunday, May 2nd - Oklahoma City, OK Bricktown E. Center
Tuesday, May 4th - Denver, CO - The Fillmore
Wednesday, May 5th - Salt Lake City, UT - The Venue
Friday, May 7th - Tempe, AZ - Marquee Theatre
Saturday, May 8th - Las Vegas, NV - House of Blues
Sunday, May 9th - San Diego, CA - Soma
Tuesday, May 11th - Universal City, CA - Universal Amphitheater
Friday, May 14th - Sacramento, CA - Sacramento Mem. Audit.
